Old-style tribal political allegiances are being eroded and governments are having to make ever more policy U-turns. Why? Because of the pressure applied via social media. By Richard Jukes.
Amybel Sánchez de Walther
Due to the professionalisation and maturity achieved by PR in the Latin American region, the discipline has become a communicational paradigm ever closer to the leadership of the corporations, with a strong influence on core business goals. By Amybel Sánch
For businesses focused on the luxury market, CSR initiatives stand a greater chance of success if they occupy a unique niche that resonates with both the brand’s DNA and the particular society in which it operates. By Jean-Michel Dumont.
It’s still commonplace for agency bosses not to understand what attracts and motivates employees in terms of company culture and personal development. By Jonathan Simnett.