Thought Leadership Essays

The Tired and Needless Duel with Advertising

By: Samantha Watt. 18/09/2010

Samantha Watt is exasperated that some clients in South Africa still underestimate the power of PR to engage with audiences, build long-term relationships and positively affect the bottom line.

Misunderstood in South Africa

By: Samantha Watt. 06/04/2008

Public Relations still struggles to gain respect in South Africa, argues Samantha Watt.