Thought Leadership Essays

The Tired and Needless Duel with Advertising

author"s portrait Samantha Watt is exasperated that some clients in South Africa still underestimate the power of PR to engage with audiences, build long-term relationships and positively affect the bottom line.

Misunderstood in South Africa

author"s portrait Public Relations still struggles to gain respect in South Africa, argues Samantha Watt.
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