By:
Elisabeth Hilsdorf
16/04/2010
Promoting classical music is tougher than ever but at the world-renowned Berliner Philharmoniker orchestra smart PR, marketing and educational initiatives are hitting the right notes. By Elisabeth Hilsdorf.
By:
Judith Hamblyn
16/04/2010
A major social marketing campaign was implemented in a bid to limit the spread of an unwanted organism in New Zealand’s lakes and rivers. Judith Hamblyn sets out this successful programme in detail.
By:
Graham Goodkind
16/04/2010
Graham Goodkind believes that the most important thing an agency does is create intellectual property and that the delivery of great ideas should be reflected in fee calculation.
By:
Christina Forsgård
16/04/2010
In order to succeed in social media, PR professionals need to develop a trustworthy public profile and build personal networks with journalists, bloggers, influencers and peers. By Christina Forsgård.
By:
Ruxandra Catalina Dorobeti
16/04/2010
Branding is for more than corporations and consumer goods. A clear sense of who you are and how you present yourself can boost your career prospects, asserts Ruxandra Catalina Dorobeti.
By:
George Affleck
16/04/2010
George Affleck advocates an integrated communications approach for promoting arts organizations.
By:
Gary Wells
16/04/2010
A lot has been said and written about the embarrassing blunders made by Americans as they grapple with different cultures around the world. But, writes Gary Wells, global businesses have made their fair share of humiliating mistakes in the U.S. too, and sh
By:
Kathy Tunheim
16/04/2010
As Worldwide President of one of the largest global PR organizations, IPREX, Kathy Tunheim sees a need for new ways of balancing global scale and local expertise in building brands and reputations.
By:
Suki Thompson
16/04/2010
The relationship between client and agency is notoriously hard to get right and harder still to sustain. Suki Thompson offers advice on avoiding the pitfalls and delivering what clients crave.
By:
Claire Spencer
16/04/2010
Claire Spencer believes a paradigm shift is necessary whereby measurement of PR effectiveness is considered from the perspective of the target audience.