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Viewing posts from November, 2012

When money really is the focus of your life: PR in the banking world

Rebuilding the reputation of the global financial industry presents enormous challenges. By Aaron E. Boles

Authenticity and engagement: 10 ways to make values a competitive advantage

Meaningful values that are authentic, specific, easily understood and communicated appropriately help companies stand out in their marketplace. By Valerie Di Maria.

Destination of intent: the travel and tourism trade and the PR industry

Identifying consumer intent has become key in the fast-changing field of destination marketing. By Jean-Michel Dumont.
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