Thought Leadership Essays

Viewing posts from October, 2021

ITL #445 Resetting media boundaries: how Stevie G and Gladys B killed the presser

The press conference is an invention of, and convention from, a bygone media era, whose ubiquity as a staple for information relay is dying. By Gerry McCusker.

ITL #444   Managing prolonged crises: how covid has changed Comms

During the covid crisis, Barings has been analyzing things through a global lens and communicating with flexibility, coupled with awareness of local realities. By Cheryl Krauss.

ITL #443   Sustainable solutions: why climate action needs to be the headline

The disruption and destruction caused by climate events makes it imperative for communicators to drive the discourse on the need for impactful climate action. By Rachana Panda.

ITL #442 Reputational risk: why the Comms Officer is becoming the most important person in the room

In an increasingly rapid and explosive media environment, the modern communications officer needs to double-down on one aspect of the job: being the naysayer. By Leif Geiger.
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