Thought Leadership Essays
Viewing posts from December, 2008
The Communications Imperative for Japanese Business Expansion
By: James Weeks 11/12/2008
Japanese companies engaged in overseas M&A activity need to learn the lessons of the past, says James Weeks.
Consumers Who Talk Back
By: Delia Sieff 11/12/2008
The rise of on-line and social media has rewritten the communications rulebook. Consumers now have the means to spread their opinions easily – either to the benefit or detriment of a brand. By Delia Sieff.
Celebrating 150 Years of Trans-National Education
By: Binda Rai 11/12/2008
Binda Rai provides an insight into some of the issues she faced in delivering global communications to support the 150th Anniversary of the University of London External System, a market leader in trans-national education, which today has 43,000 students i
Clean Communications for Clean-tech
By: Korinna Penndorf 11/12/2008
Responsible corporate conduct and credible communications are closely interlinked when it comes to clean-tech companies. By Korinna Penndorf.
Image Matters in Latin American Elections
By: Walter Nessi 11/12/2008
It takes time and effort to cultivate the right image to succeed when running for office in South America, writes political communications expert Walter Nessi.
Cisco Broadband Barometer Measures Take-up in Argentina
By: Carlos A. Mazalán 11/12/2008
Carlos A. Mazalán provides a case study on the public relations activity surrounding the biannual release of research into the growth of high-speed internet connections.
The Changing Landscape of African Media
By: Natalie Maule 11/12/2008
New models of telling the African story to international audiences are emerging. Natalie Maule applauds the rising investment in local content creation as the world plays closer attention to Africa.
Recession Creates PR Opportunities
By: Laurence Lee 11/12/2008
Laurence Lee considers the impact of the current economic gloom on communications and corporate reputation.
Poland’s Public Sector Turns to Public Relations
By: Jacek Jakubczyk 11/12/2008
The strong growth enjoyed by the Public Relations sector in Poland is threatened by the deterioration in the global economic climate. But, argues Jacek Jakubczyk, the country is better placed to cope than many others.
Thanks for the Most Amazing Year!
By: Robert W. Grupp 11/12/2008
Now that his presidential year is drawing to a close, Robert W. Grupp looks back at the highlights of his tenure and outlines some of the challenges ahead for IPRA and public relations at large as he prepares to hand on the baton to his successor, Maria Ge
