Thought Leadership Essays

ITL #443   Sustainable solutions: why climate action needs to be the headline

The disruption and destruction caused by climate events makes it imperative for communicators to drive the discourse on the need for impactful climate action. By Rachana Panda.

ITL #175 Hybridisation of Communications and Marketing: end results in mind

In an outcome-based era, the challenge is to strike a perfect balance between disruption and credibility. By Rachana Panda.
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