Thought Leadership Essays

Viewing posts from April, 2014

Collision culture: gaining an innovative edge through cross-pollination

Technological change and the lightning speed of global communications are fuelling the creative collision of ideas. Businesses able to spot the cultural trends and make the most of disparate thinking will put themselves at an advantage. By Rachel Bell.

Is University for everyone? Perhaps not, but public relations should be

Not every young person needs a college degree as there are many good opportunities to work in various "trades". However, PR students learn skills that are applicable to many different jobs. By Seth Oyer.

The power that money can’t buy: are you managing your ‘Brand Kultura’?

Content and brand stories created by a brand’s community play an increasingly significant role in promotion and innovation. Yet many brands are still failing to harness the potential benefits of collaborating with fans. By Andy Green.
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