By:
Chris Atkins
21/03/2011
The global financial meltdown has presented professional communicators with a daunting challenge, writes Chris Atkins.
By:
Brendon Craigie
21/03/2011
Businesses are still failing to take advantage of an increasingly diverse stakeholder environment, says Brendon Craigie.
By:
Duygu Cavdar
21/03/2011
A tour of provinces near geological fault lines is the centerpiece of an ambitious campaign to boost uptake of Compulsory Earthquake Insurance in Turkey. By Duygu Cavdar.
By:
Amanda Glasgow
21/03/2011
Amanda Glasgow poses a question that may seem paradoxical given the nature of her job.
By:
Sergi Guillot
21/03/2011
Proving and maximizing sponsorship ROI can be a major headache. Sergi Guillot explains how his company used monitoring and analysis expertise to help Vodafone drive improved performance from its Spanish sponsorship portfolio.
By:
Aedhmar Hynes
21/03/2011
The relentless growth of all things digital is blurring boundaries and precipitating change on a massive scale. Going forward, writes Aedhmar Hynes, the PR sector needs to invest heavily in training so that the best parts of traditional communications can
By:
Jutta Lorberg
21/03/2011
IR and PR should be more closely integrated than is generally the case, asserts Jutta Lorberg.
By:
Sonya Madeira Stamp
21/03/2011
Sonya Madeira Stamp provides an independent agency’s perspective on the challenges of achieving reach across a large region.
By:
Sarah Robarts
21/03/2011
Optimizing collaboration between complementary clients on an agency roster can create mutually beneficial synergies and make events much more compelling. By Sarah Robarts.
By:
James Savage
21/03/2011
Maintaining a stately silence is no longer a feasible option for the world’s central banks. By James Savage.