Thought Leadership Essays

Viewing posts from June, 2013

Evaluating individual performance: why, when and how to measure a PR specialist’s effectiveness.

Talent management and professional development are essential in the creation of successful PR teams. But managers often struggle to determine how best to evaluate employees. By Inna Alexeeva.

Food sustainability and quality: challenging new opportunities bubble to the surface for food companies as the heat of debate is turned up

With consumers expecting more information and responsible behavior. By Andrea Cornelli.

Following the example of air traffic control: How a broad view, expert coordination and rigorous processes hold the key to success

Too many companies still communicate in an uncoordinated way because they have not invested in developing a solid strategy. By Valéria Café.
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