Thought Leadership Essays

Viewing posts from June, 2013

ITL #29 Evaluating individual performance: why, when and how to measure a PR specialist’s effectiveness.

author"s portrait Talent management and professional development are essential in the creation of successful PR teams. But managers often struggle to determine how best to evaluate employees. By Inna Alexeeva.

ITL #28 Food sustainability and quality: challenging new opportunities bubble to the surface for food companies

author"s portrait With consumers expecting more information and responsible behavior. By Andrea Cornelli.

ITL #27 Air traffic control: How a broad view, expert coordination and rigorous processes hold the key to success

author"s portrait Too many companies still communicate in an uncoordinated way because they have not invested in developing a solid strategy. By Valéria Café.
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