Thought Leadership Essays

ITL #137 Beneath a patina of modernity: lessons from a Jakarta crisis

By: Ong Hock Chuan 31/08/2015

Multinationals operating in Indonesia can learn important crisis management lessons from the high-profile controversy involving a prominent Jakarta school. By Ong Hock Chuan.

ITL #136 Darling, they are just not that into you: lessons from running the reputation of a major multinational corporation

By: John McLaren 24/08/2015

Too many communications departments pump out corporate messages that respond to an internal requirement while ignoring what stakeholders want and need. By John McLaren.

ITL #135 Cross-cultural challenges: the rise of Chinese nationals studying PR in the US

By: Rochelle Ford 17/08/2015

Applications from Chinese students to study PR at US universities have skyrocketed in recent years. As well as creating enormous opportunities, this has led to adjustments in teaching and the introduction of acculturation initiatives. By Rochelle Ford.

ITL #134 On purpose: communicating a clear and compelling mission

By: Scott Bowers 10/08/2015

Stakeholders and customers are increasingly harsh in judging organisations that lack a purpose beyond profitability. Communications advisers must counsel decision makers about these shifting sands if organisations are to be trusted, loved and successful in