News

Localizing luxury: adapting to China’s luxury market without eroding your brand

The underlying health of the luxury market in China remains strong. Yet while a degree of localization can be helpful for upscale brands, getting the balance right can be tricky. By Alex He.
Welcome to IPRA


Authors

Archive

2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
Follow IPRA: