Thought Leadership Essays

ITL #586 - Authentic voices: the rise of non-celebrity influencers

By: Edd Fuentes 29/07/2024

Many non-celebrity influencers have higher levels of engagement compared with their celebrity counterparts. By Edd Fuentes.

ITL #585 Don’t just repost: how to seize the full potential of LinkedIn

By: Andrew Marshall 22/07/2024

Get comfortable posting original content that is informative, relevant and has a clear point of view. By Andrew Marshall.

ITL #584 Empowering organizations: a strategic public relations model for enhancing market cap

By: Dr. Philsouphian 15/07/2024

A strategic public relations model with market value at its core has helped mining and minerals company MIDHCO overcome a crisis with its reputation enhanced. By Dr. Saeed Philsouphian.

ITL #583 Innovation, technology and creativity: beyond formats

By: Núria Vilanova 08/07/2024

Creativity is what makes communication more than just information. By Núria Vilanova.

ITL #582 Progress over perfection: why action is needed to drive positive change in 2024

By: Andy Pharoah 01/07/2024

Mars has broken the link between the growth of its business and the growth of its carbon footprint. By Andy Pharoah.