Thought Leadership Essays

Viewing posts from August, 2022

ITL #488   Time to commit: organizations don’t have the choice to keep quiet on social issues

When controversial and divisive social issues come to the fore, brands no longer have the option of sitting on the fence. By Kate Hartley.

ITL #487 Surfing the data wave: how to master the change to a data culture

Some Comms teams are drowning in data yet still starving for insights because data has not been actively incorporated into decision-making and translated into action. By Till Achinger.

ITL #486   Beware: more ESG = more fake news

Why the world needs better tools to determine the fake from the genuine. By Joshua Van Raalte.

ITL #485 Recipe for startup success: why PR must be baked in

PR is most effective baked into a company’s strategy from the first day. It’s about storytelling. And a business’ story starts at the very beginning, not in the middle. By Nick Braund.

ITL #484   Hybrid working is here to stay: the stats back it up

Businesses that fail to embrace new hybrid working models will become less competitive and may struggle when faced with emerging challenges. By James Lakie.
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