Thought Leadership Essays

ITL #488   Time to commit: organizations don’t have the choice to keep quiet on social issues

By: Kate Hartley 29/08/2022

When controversial and divisive social issues come to the fore, brands no longer have the option of sitting on the fence. By Kate Hartley.

ITL #487 Surfing the data wave: how to master the change to a data culture

By: Till Achinger 22/08/2022

Some Comms teams are drowning in data yet still starving for insights because data has not been actively incorporated into decision-making and translated into action. By Till Achinger.

ITL #486   Beware: more ESG = more fake news

By: Joshua Van Raalte, 15/08/2022

Why the world needs better tools to determine the fake from the genuine. By Joshua Van Raalte.

ITL #485 Recipe for startup success: why PR must be baked in

By: Nick Braund 08/08/2022

PR is most effective baked into a company’s strategy from the first day. It’s about storytelling. And a business’ story starts at the very beginning, not in the middle. By Nick Braund.

ITL #484   Hybrid working is here to stay: the stats back it up

By: James Lakie 01/08/2022

Businesses that fail to embrace new hybrid working models will become less competitive and may struggle when faced with emerging challenges. By James Lakie.