Immediacy is only one aspect of the job: planning and strategy in public relations

Making time for serious strategic planning is a long-term investment in the future of an organisation. By Amybel Sánchez de Walther.

Storm warnings: developing a culture of foresight and responsiveness

Being properly prepared for when crisis strikes is vital. A culture of foresight built on solid data gives communicators the best chance of avoiding reputational damage. By Amybel Sánchez de Walther

Public relations and employer branding: new ways to retain loyalty

Organisations’ biggest assets go up and down – in the elevator every day. Motivating employees and maintaining their loyalty has never been of greater concern. And it’s not all about the money. By Amybel Sánchez de Walther.

Change management: PR as a transformational driving force

The highly competitive nature of markets today means corporations must evolve and change in order to stay relevant and keep ahead of the competition. By Amybel Sánchez de Walther.

Agents of inspiration: understanding and enhancing the leadership role

A way to understand the real scope of communications inside an organisation is to know the virtues of its leaders. How capable are they personally when it comes to transferring and spreading information? And how good are they at persuading, motivating and

An approach to the practice of external communication: global trends inside a hyper-mediatised context

The extensive use of social media has restated the role of PR practitioners through a wider field of action and growing participation inside the organisation. PR has become a strategic partner rather than an anonymous and decorative body, requiring complet

Corporate public relations in Latin America: building committed and fruitful stakeholder alliances

Due to the professionalisation and maturity achieved by PR in the Latin American region, the discipline has become a communicational paradigm ever closer to the leadership of the corporations, with a strong influence on core business goals. By Amybel Sánch
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