By:
Amybel Sánchez de Walther
16/11/2015
Making time for serious strategic planning is a long-term investment in the future of an organisation. By Amybel Sánchez de Walther.
By:
Amybel Sánchez de Walther
14/09/2015
Being properly prepared for when crisis strikes is vital. A culture of foresight built on solid data gives communicators the best chance of avoiding reputational damage. By Amybel Sánchez de Walther
By:
Amybel Sánchez de Walther
14/07/2015
Organisations’ biggest assets go up and down – in the elevator every day. Motivating employees and maintaining their loyalty has never been of greater concern. And it’s not all about the money. By Amybel Sánchez de Walther.
By:
Amybel Sánchez de Walther
20/05/2015
The highly competitive nature of markets today means corporations must evolve and change in order to stay relevant and keep ahead of the competition. By Amybel Sánchez de Walther.
By:
Amybel Sánchez de Walther
25/03/2015
A way to understand the real scope of communications inside an organisation is to know the virtues of its leaders. How capable are they personally when it comes to transferring and spreading information? And how good are they at persuading, motivating and
By:
Amybel Sánchez de Walther
11/02/2015
The extensive use of social media has restated the role of PR practitioners through a wider field of action and growing participation inside the organisation. PR has become a strategic partner rather than an anonymous and decorative body, requiring complet
By:
Amybel Sánchez de Walther
19/01/2015
Due to the professionalisation and maturity achieved by PR in the Latin American region, the discipline has become a communicational paradigm ever closer to the leadership of the corporations, with a strong influence on core business goals. By Amybel Sánch
