Thought Leadership Essays

ITL #149 From the World Cup to the approaching Olympic Games: triumphs and challenges in Brazil

By: Beth Garcia 30/11/2015

In the wake of its acclaimed staging of football’s global showcase, it’s been a challenging year for Latin America’s biggest economy. By Beth Garcia.

ITL #148 Two ears, one mouth: the dawn of a new age of listening

By: Matthew Moth 23/11/2015

What do Ernest Hemingway, LEGO and Jeremy Corbyn share in common? An appreciation of the value of listening. By Matthew Moth.

ITL #147 Immediacy is only one aspect of the job: planning and strategy in public relations

By: Amybel Sánchez de Walther 16/11/2015

Making time for serious strategic planning is a long-term investment in the future of an organisation. By Amybel Sánchez de Walther.

ITL #146 Nothing but the story: how PR can become the life force of your entire organisation

By: Stuart Maister 09/11/2015

Storytelling is a core leadership function. Organisations exist only because of the stories behind them. By Stuart Maister

ITL #145 Overcoming an identity crisis: transmedia branding and the re-invention of public relations

By: Burghardt Tenderich 02/11/2015

People want to engage with content that matters to them. Brands therefore must tell their stories in a way that is engaging and encourages participation. By Burghardt Tenderich.