Viewing posts from April, 2018

ITL #267 - The length of a crocodile: overcoming difficulties in measurement and evaluation

Tools for measuring the impact and effectiveness of PR activity are imperfect. However, a clearer picture can be achieved by combining commonsense with bravery. By Alexander Christov.

ITL #266 New IPRA Members Emeriti: in recognition of distinguished service

Jane Hammond, Loula Zaklama, Richard Linning and Johanna McDowell have been accorded IPRA Member Emeritus status. Why has this rare honour been conferred by the IPRA Board and what does recognition mean to the recipients? By Rob Gray.

ITL #265 - Millennials: self-improvement and the betterment of the PR industry

Older generations have at times been scathing about millennials but as long as they address their own shortcomings they hold the key to reshaping PR in the next few years so that it is fit for the future. By Seçkin Çetin.

ITL #264 - Scale isn’t everything: how to manage a big, global communications program by thinking small

Large, multinational PR agencies aren’t the only option for clients seeking global reach. By Starr Million Baker.

ITL #263 - A profoundly new environment: the three forces of hyper-globalization

In an interconnected world where things change rapidly and there is only a short time to react or formulate new strategies, public relations must be an ethical form of relationship management, based on two-way communications and self-correction. By Takashi Inoue
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