Thought Leadership Essays

Generation Next: Glimpsing the future while nurturing the stars of tomorrow

Young innovators in the creative industry are doing far more than getting a foot on the lower rungs of the career ladder. By Kerrie Finch

Brand botox: How to inject a brand with personality that runs more than skin deep

Rejuvenating a tired brand presents many creative challenges. Not least in deciding whether a little nip and tuck is sufficient, or if a bigger overhaul is required. By Kerrie Finch.

Putting Creative Businesses on the International Map

Amsterdam-based Kerrie Finch specialises in PR for international creative companies. Here she explains what it takes to help such businesses stand out from the crowd.
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