News

Generation Next: Glimpsing the future while nurturing the stars of tomorrow

Young innovators in the creative industry are doing far more than getting a foot on the lower rungs of the career ladder. By Kerrie Finch

Brand botox: How to inject a brand with personality that runs more than skin deep

Rejuvenating a tired brand presents many creative challenges. Not least in deciding whether a little nip and tuck is sufficient, or if a bigger overhaul is required. By Kerrie Finch.

Putting Creative Businesses on the International Map

Amsterdam-based Kerrie Finch specialises in PR for international creative companies. Here she explains what it takes to help such businesses stand out from the crowd.
Welcome to IPRA


Authors

Archive

2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
Follow IPRA: