Arnold Palmer was a sporting great, both on and off the golf course. The way he connected with the public is a shining example for everybody involved in communications. By Peter Spurway.
With clients increasingly seeking a joined-up approach that brings together paid, owned and earned media, there is a great opportunity to take the lead on integration. By Adam Rubins.
Like the pharmaceuticals industry globally, the local industry in India faces its fair share of reputational challenges. By Seema Ahuja.
IPRA GWA judges share what they look for in a successful campaign and set out the advantages of winning one of these prestigious international PR accolades. By Rob Gray.