Thought Leadership Essays

ITL #209 Let your audience know you: doing things the Arnold Palmer way

By: Peter Spurway, 27/02/2017

Arnold Palmer was a sporting great, both on and off the golf course. The way he connected with the public is a shining example for everybody involved in communications. By Peter Spurway.

ITL #208 The future is communications: time for PR to seize the day and a new name

By: Adam Rubins 20/02/2017

With clients increasingly seeking a joined-up approach that brings together paid, owned and earned media, there is a great opportunity to take the lead on integration. By Adam Rubins.

ITL #207 Indian pharma: managing reputational risk in the digital era

By: Seema Ahuja 13/02/2017

Like the pharmaceuticals industry globally, the local industry in India faces its fair share of reputational challenges. By Seema Ahuja.

ITL #206 How to win: IPRA Golden World Awards 2017

By: Rob Gray 06/02/2017

IPRA GWA judges share what they look for in a successful campaign and set out the advantages of winning one of these prestigious international PR accolades. By Rob Gray.