By:
Arnaud Pochebonne
13/08/2009
Arnaud Pochebonne outlines how to communicate corporate restructuring so as to improve the likelihood of success and minimise reputational damage.
By:
Diana Verde Nieto
13/08/2009
Consumers are increasingly concerned about ethical and sustainability issues. So companies that closely link their brand marketing and CSR initiatives will reap the benefits, insists Diana Verde Nieto.
By:
Kelley Murray Skoloda
13/08/2009
The next Women’s Liberation Movement is here, says Kelley Murray Skoloda, only this time marketers need to be mindful of the growing influence that communications-savvy, juggling-adept females are having on brands.
By:
Nick Sharples
13/08/2009
Nick Sharples challenges the perceived wisdom of media relations activity, arguing that the duration of coverage achieved by most campaigns is far too short.
By:
Paul Seaman
13/08/2009
How to square achieving organizational goals with serving the public interest is a conundrum lying at the heart of PR. By Paul Seaman.
By:
Tamara Peæareviæ Sušanj
13/08/2009
In two stints working for Pliva, Tamara Peæareviæ Sušanj has witnessed many changes. Today the company is renowned for its public health initiatives.
By:
Jamie X Oliver
13/08/2009
In his new book Secret of My Success, Jamie X Oliver shares the business secrets of top entrepreneurs. In this extract, he talks to communications services empire builder Sir Martin Sorrell.
By:
Ellen Lubell
13/08/2009
It is harder than ever for nonprofit organizations to secure coverage of good news stories in traditional media. That’s why, explains Ellen Lubell, it is essential to make use of social media and reach our directly to stakeholders.
By:
Kazuko Kotaki
13/08/2009
Kazuko Kotaki offers practical advice to companies, especially those with European roots, on prospering in the Japanese market.
By:
Natasha Koifman
13/08/2009
When they are passionate and genuine about supporting a good cause, celebrities can make a big difference. Natasha Koifman explains how.