Thought Leadership Essays

Viewing posts from April, 2015

The media pendulum swings: how social media has changed the way we approach storytelling

Terrible flooding in Canada had an impact not only on many householder’s lives but also on the way the casualty insurance industry communicated at a time when social media was awash with personal stories about the crisis. By Steve Kee.

Plugging the mortality protection gap: building awareness for life insurance in an emerging market

Research shows a massive shortfall in life insurance cover in India. Tata AIA is striving to improve matters through media relations, technological solutions and by developing and promoting a high quality insurance agency force. By Arunava Khan.

Internal communications flourishes at the grassroots: the growing importance of managers in employee engagement

Placing frontline managers at the heart of employee engagement drives helps build relevance and reduces the risk of target audience skepticism. By Gail S. Thornton.
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