Brands in the travel and hospitality sector can prosper by identifying the right ‘influencers’ to convey stories that are appealing and relevant. By Renu Snehi.
Misinformation and irrelevant romanticization distort perceptions of Africa in the rest of the world. The PR industry must step up and do a better job of telling the real story. By Annie Mutamba.
Michael T. Schröder
Fear not! Despite the flood of content, marketers can win the fight for attention. By Michael T. Schröder.