Thought Leadership Essays

Viewing posts from March, 2015

Agents of inspiration: understanding and enhancing the leadership role

A way to understand the real scope of communications inside an organisation is to know the virtues of its leaders. How capable are they personally when it comes to transferring and spreading information? And how good are they at persuading, motivating and

Is PR evil? You’d presume so from watching movies

Hollywood’s willingness to portray PR in a negative light should give the comms industry pause for thought. PR must do more to become the conscience of an organisation. By Andrew Mckenzie.

The five C’s of communication trends: interrelated elements coming to the fore

Accelerating convergence is changing the communication landscape and generating exciting opportunities. By Jeremy Galbraith.
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