Amybel Sánchez de Walther
A way to understand the real scope of communications inside an organisation is to know the virtues of its leaders. How capable are they personally when it comes to transferring and spreading information? And how good are they at persuading, motivating and
Hollywood’s willingness to portray PR in a negative light should give the comms industry pause for thought. PR must do more to become the conscience of an organisation. By Andrew Mckenzie.
Accelerating convergence is changing the communication landscape and generating exciting opportunities. By Jeremy Galbraith.