Thought Leadership Essays

Viewing posts from July, 2016

ITL #180 Sharpening up: crisis communication in the era of slogans vs. substance

Keeping it simple is often the key to achieving cut-through. But danger may lie in oversimplification. By Nikhil Dey.

ITL #179 Building influence on strategy: public relations needs a public education campaign

Insufficient attention to the importance of strategic corporate public relations may have been a factor in the outcome of the Brexit vote. By Jane Hammond.

ITL #178 Finding a balance: The power and pitfalls of instinct and analytics

In the age of big data, humour, humanity and gut-feeling remain as important as ever. The growth of analytics-driven insight must not completely overwhelm the instinctive response. By Gavin Haycock.
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