Thought Leadership Essays

Starbucks Built on Greek Pillars

Kimon Antypas outlines an award winning PR program for coffee shop giant Starbucks, which positioned the chain as attractive to local tastes and lifestyles without sacrificing the core values of the brand.
Welcome to IPRA


Authors

Archive

2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
Follow IPRA: