Thought Leadership Essays

Viewing posts from March, 2016

ITL #164 Eliminating fiefdoms: the one P+L model

Traditional PR agency structures may promote ‘bad behavior’ that restricts growth and denies clients the best people to work on their business. By Phil Carpenter.

ITL #163 NGO checklist: choosing partners for CSR programmes in India

Following legislative change, CSR spending in India is projected to surge, making it more important than ever to select the right NGO partners. By Sharmistha Ghosh.

ITL #162 Defining moments: the right response at times of crisis

In order to protect corporate reputation, Chief Communications Officers must develop a personal radar system for recognizing defining moments as they occur – and then act quickly and decisively to influence the outcome. By Roger Frizzell.

ITL #161 Leaving the silos: setting up communications for the future

A new, more integrated setup at AccorHotels has improved efficiency, delivered greater impact and boosted team spirit. By Eike Alexander Kraft.
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