Traditional PR agency structures may promote ‘bad behavior’ that restricts growth and denies clients the best people to work on their business. By Phil Carpenter.
Following legislative change, CSR spending in India is projected to surge, making it more important than ever to select the right NGO partners. By Sharmistha Ghosh.
In order to protect corporate reputation, Chief Communications Officers must develop a personal radar system for recognizing defining moments as they occur – and then act quickly and decisively to influence the outcome. By Roger Frizzell.
Eike Alexander Kraft
A new, more integrated setup at AccorHotels has improved efficiency, delivered greater impact and boosted team spirit. By Eike Alexander Kraft.