Thought Leadership Essays

ITL #329   Expressions of remorse: Trump, Dickson and all that’s new in PR apologies

Why are some public figures able to survive and sometimes even thrive despite repeatedly causing offence? By Gerry McCusker.

ITL #293 - Shameless: the death of shame is killing PR

Is being shameless now a widely accepted strategy? And what does that mean for ethical PR and reputation as a calculable metric? By Gerry McCusker.

ITL #216 Social Media killed the dark site: re-envisioning online crisis communication

Crisis newsrooms need to mirror the functionality and formats of main news and social media sites so that the audience can interact with fresh, informative incident content. By Gerry McCusker.
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