Thought Leadership Essays

ITL #293 - Shameless: the death of shame is killing PR

Is being shameless now a widely accepted strategy? And what does that mean for ethical PR and reputation as a calculable metric? By Gerry McCusker.

ITL #216 Social Media killed the dark site: re-envisioning online crisis communication

Crisis newsrooms need to mirror the functionality and formats of main news and social media sites so that the audience can interact with fresh, informative incident content. By Gerry McCusker.
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