Viewing posts from November, 2014

Sustainability reports: what are they good for?

Deciding on the what, when and how of sustainability reporting is a big headache for large corporations. But reporting professionally and consistently while engaging stakeholders around your Corporate Responsibility activities will ensure it’s a worthwhile

PR as a lead strategic discipline: holding ourselves to a higher standard

Although the opportunity for PR to become the "lighthouse discipline" has never been greater, practitioners must avoid falling prey to negative tendencies. By Joe Cohen.

Spin city fights back: egos, fear and loathing in the by-line business

Journalists should spend more time on breaking great stories and less on berating PR for its shortcomings. By Evelyn Holtzhausen.

The illusion of shared value: time for a systemic re-think

Sustainable business is better business, and creating value is better than only sharing it. By Jonathan Sanchez.
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