Deciding on the what, when and how of sustainability reporting is a big headache for large corporations. But reporting professionally and consistently while engaging stakeholders around your Corporate Responsibility activities will ensure it’s a worthwhile
Although the opportunity for PR to become the "lighthouse discipline" has never been greater, practitioners must avoid falling prey to negative tendencies. By Joe Cohen.
Evelyn John Holtzhausen
Journalists should spend more time on breaking great stories and less on berating PR for its shortcomings. By Evelyn Holtzhausen.
Sustainable business is better business, and creating value is better than only sharing it. By Jonathan Sanchez.