By:
Kevin Dorrian
01/06/2012
Kevin Dorrian sees a lot of PR potential across a rapidly growing sector.
By:
Johanna McDowell
01/06/2012
IPRA President 2012 Johanna McDowell raises some crucial questions in relation to measuring the impact and effectiveness of communications activities.
By:
David Huerta
01/06/2012
Cross-Cultural Communications and Global PR can all too easily go wrong. Helen Bannigan looks at some awful blunders.
By:
Johanna McDowell
01/06/2012
Kuwait-based PR agency head Fawaz Al-Sirri lists four fundamental things that newcomers to communications in the Middle East need to know.
By:
Johanna McDowell
01/06/2012
hen it comes to communication, scenario thinking helps predict how certain situations may develop and how the organisation should communicate on them. By Ernst Moeksis.
By:
Johanna McDowell
01/06/2012
Only brands with a strong purpose can really connect with today’s highly influential "citizen" consumers, says Carol L. Cone.
By:
Bronwen Andrews
01/06/2012
To make a real success of handling multi-market accounts, agencies need to offer far more than scale and practice expertise. By Bronwen Andrews.
By:
Alan Lane
01/06/2012
Alan Lane talks to PR veteran Ulrich Gartner on the newly formed virtual agency InfiniteLatitude – a globally spread group of individuals competing with the PR majors