Thought Leadership Essays

How PR helps the green sector find a voice

By: Kevin Dorrian 01/06/2012

Kevin Dorrian sees a lot of PR potential across a rapidly growing sector.

Measuring PR: how do we get it right?

By: Johanna McDowell 01/06/2012

IPRA President 2012 Johanna McDowell raises some crucial questions in relation to measuring the impact and effectiveness of communications activities.

Enjoy refreshing

By: David Huerta 01/06/2012

Cross-Cultural Communications and Global PR can all too easily go wrong. Helen Bannigan looks at some awful blunders.

Golden rules for PR in the Middle East

By: Johanna McDowell 01/06/2012

Kuwait-based PR agency head Fawaz Al-Sirri lists four fundamental things that newcomers to communications in the Middle East need to know.

Scenario thinking gives the edge in communication

By: Johanna McDowell 01/06/2012

hen it comes to communication, scenario thinking helps predict how certain situations may develop and how the organisation should communicate on them. By Ernst Moeksis.

Purposeful brands and companies: the power to ignite

By: Johanna McDowell 01/06/2012

Only brands with a strong purpose can really connect with today’s highly influential "citizen" consumers, says Carol L. Cone.

The truth about managing global business

By: Bronwen Andrews 01/06/2012

To make a real success of handling multi-market accounts, agencies need to offer far more than scale and practice expertise. By Bronwen Andrews.

Taking on a virtual world

By: Alan Lane 01/06/2012

Alan Lane talks to PR veteran Ulrich Gartner on the newly formed virtual agency InfiniteLatitude – a globally spread group of individuals competing with the PR majors