Thought Leadership Essays

Viewing posts from June, 2012

ITL #2 How PR helps the green sector find a voice

author"s portrait Kevin Dorrian sees a lot of PR potential across a rapidly growing sector.

ITL #1 Measuring PR: how do we get it right?

author"s portrait IPRA President 2012 Johanna McDowell raises some crucial questions in relation to measuring the impact and effectiveness of communications activities.

Enjoy refreshing

author"s portrait Cross-Cultural Communications and Global PR can all too easily go wrong. Helen Bannigan looks at some awful blunders.

Golden rules for PR in the Middle East

author"s portrait Kuwait-based PR agency head Fawaz Al-Sirri lists four fundamental things that newcomers to communications in the Middle East need to know.

Scenario thinking gives the edge in communication

author"s portrait When it comes to communication, scenario thinking helps predict how certain situations may develop and how the organisation should communicate on them. By Ernst Moeksis.

Purposeful brands and companies: the power to ignite

author"s portrait Only brands with a strong purpose can really connect with today’s highly influential "citizen" consumers, says Carol L. Cone.

The truth about managing global business

author"s portrait To make a real success of handling multi-market accounts, agencies need to offer far more than scale and practice expertise. By Bronwen Andrews.

Taking on a virtual world

author"s portrait Alan Lane talks to PR veteran Ulrich Gartner on the newly formed virtual agency InfiniteLatitude – a globally spread group of individuals competing with the PR majors
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