Viewing posts from June, 2012
Kevin Dorrian sees a lot of PR potential across a rapidly growing sector.
IPRA President 2012 Johanna McDowell raises some crucial questions in relation to measuring the impact and effectiveness of communications activities.
Cross-Cultural Communications and Global PR can all too easily go wrong. Helen Bannigan looks at some awful blunders.
Kuwait-based PR agency head Fawaz Al-Sirri lists four fundamental things that newcomers to communications in the Middle East need to know.
hen it comes to communication, scenario thinking helps predict how certain situations may develop and how the organisation should communicate on them. By Ernst Moeksis.
Only brands with a strong purpose can really connect with today’s highly influential "citizen" consumers, says Carol L. Cone.
To make a real success of handling multi-market accounts, agencies need to offer far more than scale and practice expertise. By Bronwen Andrews.
Alan Lane talks to PR veteran Ulrich Gartner on the newly formed virtual agency InfiniteLatitude – a globally spread group of individuals competing with the PR majors
