Thought Leadership Essays

ITL #174 CRO: are CCOs up to the job?

There is momentum behind the emergence of the Chief Reputation Officer. Yet understanding of the role remains sketchy. By Peggy Simcic Brønn.

PR Versus Corporate Communication

Differences of opinion abound as to the precise definition of ‘corporate communication’ and exactly how it should be managed and delivered. By Peggy Simcic Brønn.
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