Golden World Awards Categories

For each of the 37 categories below Agency and Inhouse entries will be judged separately. Agencies may not submit Inhouse entries unless they relate to the agency itself.

 

Arts and Entertainment
For a PR campaign in arts or entertainment.

 

Business-to-business

For a business-to-business PR campaign.

 

Communication research

For research conducted for the development of business or communication strategies.

 

Community engagement

For a PR campaign that helped engage a community in some specific way.

 

Community relations

For a community relations campaign.

 

Consumer PR for an existing  product

For creative PR activities around a consumer product.

 

Consumer PR for an existing service

For creative PR activities around a consumer service.

 

Corporate communications

For excellence in enhancing a company’s reputation through communications.

 

Corporate responsibility

For a PR campaign demonstrating excellence in corporate social responsibility.

 

Country, region and city

For a PR campaign to promote a country, a region or a city.

 

Crisis management

For excellent communications management during a crisis.

 

Crisis communications online

For excellence in the use of social media during a crisis.

 

Digital media relations

For a PR campaign showing creativity in its use of social media.

 

Environmental 

For a PR campaign on an environmental or ecological issue.

 

Event management

For the planning and delivery of a successful event with a PR dimension.

 

Financial services and investor relations

For use of PR for a financial product or service or in investor relations.

 

Food and beverage

For a PR campaign to promote a new or existing food or beverage.

 

Gaming and virtual reality

For a PR campaign that launched a development in the gaming or VR industry.

 

Healthcare

For a PR campaign in the pharmaceutical or healthcare industry.

 

Influencer management

For a PR campaign that made use of identified influencers beyond traditional media.

 

Integration of traditional and new media

For the creative integration of traditional and social media in a PR campaign.

 

Internal communications

For a creative internal communications campaign that engaged personnel.

 

International campaign

For a coordinated PR campaign in more than one country.

 

Launch of a new product

For creative PR activities around the launch of a product

 

Launch of a new service

For creative PR activities around the launch of a service.

 

Media relations

For a PR campaign which showed impressive media reach.

 

NGO campaign

For a PR campaign by a charity or non-governmental organisation.

 

PR on a shoestring

For a creative PR campaign on a small budget.

 

Public affairs

For lobbying that influenced or changed public policy.

 

Public sector

For creative use of PR by a public sector body.

 

Publications

For a creative PR publication in print or electronic format.

 

Reputation and brand management

For the creative positioning of a company image or brand.

 

Social media

For a PR campaign demonstrating imaginative use of social media.

 

Sponsorship

For a PR campaign that promoted awareness of sponsorship of an event or activity.

 

Sport

For a PR campaign to promote a sport for itself or to a community.

 

Technology

For a creative PR campaign in the technology sector.

 

Travel & tourism

For a PR campaign in the transport, travel, hotel or tourism industries.