GWA 2021: Categories
For the 37 categories Agency and In-house are judged separately with separate awards.
Agencies may not submit In-house entries.
1. Arts and entertainment
For a PR campaign in arts or entertainment.
For a business-to-business PR campaign.
3. Communication research
For research conducted for the development of business or communication strategies.
4. Community engagement
For a PR campaign that helped engage a community in some specific way.
5. Community relations
For a community relations campaign.
6. Consumer PR for an existing product
For creative PR activities around a consumer product.
7. Consumer PR for an existing service
For creative PR activities around a consumer service.
8. Corporate communications
For excellence in enhancing a company’s reputation through communications.
9. Corporate responsibility
For a PR campaign demonstrating excellence in corporate social responsibility.
10. Country, region and city
For a PR campaign to promote a country, a region or a city.
11. Crisis communications online
For excellence in the use of social media during a crisis.
12. Crisis management
For excellent communications management during a crisis.
13. Digital creativity
For a purely digital PR campaign showing creativity in its use of the digital world.
For a PR campaign on an environmental or ecological issue.
15. Event management
For the planning and delivery of a successful event with a PR dimension.
16. Financial services and investor relations
For use of PR for a financial product or service or in investor relations.
17. Food and beverage
For a PR campaign to promote a new or existing food or beverage.
18. Gaming and virtual reality
For a PR campaign that launched a development in the gaming or VR industry.
For a PR campaign in the pharmaceutical or healthcare industry.
20. Influencer management
For a PR campaign that made use of identified influencers beyond traditional media.
21. Integration of traditional and new media
For the creative integration of traditional and social media in a PR campaign.
22. Internal communications
For a creative internal communications campaign that engaged personnel.
23. International campaign
For a coordinated PR campaign in more than one country.
24. Launch of a new product
For creative PR activities around the launch of a product.
25. Launch of a new service
For creative PR activities around the launch of a service.
26. Media relations
For a PR campaign which showed impressive media reach.
27. NGO campaign
For a PR campaign by a charity or non-governmental organisation.
28. PR on a shoestring
For a creative PR campaign on a small budget.
29. Public affairs
For lobbying that influenced or changed public policy.
For a creative PR publication in print or electronic format.
31. Public sector
For creative use of PR by a public sector body.
32. Reputation and brand management
For the creative positioning of a company image or brand.
33. Social media
For a PR campaign demonstrating imaginative use of social media.
For a PR campaign that promoted awareness of sponsorship of an event or activity.
For a PR campaign to promote a sport for itself or to a community.
For a creative PR campaign in the technology sector.
37. Travel and tourism
For a PR campaign in the transport, travel, hotel or tourism industries.
If you have any questions please email the IPRA secretariat [email protected]
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