GWA 2021: Categories
For the 37 categories Agency and In-house are judged separately with separate awards.
Agencies may not submit In-house entries.
1. Arts and entertainment
For a PR campaign in arts or entertainment.
For a business-to-business PR campaign.
3. Climate Change
For a PR campaign addressing, issues relevant to, or awareness of, global climate change.
4. Communication research
For research conducted for the development of business or communication strategies.
5. Community engagement
For a PR campaign that helped engage a community in some specific way.
6. Community relations
For a community relations campaign.
7. Consumer PR for an existing product
For creative PR activities around a consumer product.
8. Consumer PR for an existing service
For creative PR activities around a consumer service.
9. Corporate communications
For excellence in enhancing a company’s reputation through communications.
10. Corporate responsibility
For a PR campaign demonstrating excellence in corporate social responsibility.
11. Country, region and city
For a PR campaign to promote a country, a region or a city.
12. Crisis communications online
For excellence in the use of social media during a crisis.
13. Crisis management
For excellent communications management during a crisis.
14. Digital creativity
For a purely digital PR campaign showing creativity in its use of the digital world.
For a PR campaign on an environmental or ecological issue.
16. Event management
For the planning and delivery of a successful event with a PR dimension.
17. Financial services and investor relations
For use of PR for a financial product or service or in investor relations.
18. Food and beverage
For a PR campaign to promote a new or existing food or beverage.
19. Gaming and virtual reality
For a PR campaign that launched a development in the gaming or VR industry.
For a PR campaign in the pharmaceutical or healthcare industry.
21. Influencer management
For a PR campaign that made use of identified influencers beyond traditional media.
22. Integration of traditional and new media
For the creative integration of traditional and social media in a PR campaign.
23. Internal communications
For a creative internal communications campaign that engaged personnel.
24. International campaign
For a coordinated PR campaign in more than one country.
25. Launch of a new product
For creative PR activities around the launch of a product.
26. Launch of a new service
For creative PR activities around the launch of a service.
27. Media relations
For a PR campaign which showed impressive media reach.
28. NGO campaign
For a PR campaign by a charity or non-governmental organisation.
29. PR on a shoestring
For a creative PR campaign on a small budget.
30. Public affairs
For lobbying that influenced or changed public policy.
For a creative PR publication in print or electronic format.
32. Public sector
For creative use of PR by a public sector body.
33. Reputation and brand management
For the creative positioning of a company image or brand.
34. Social media
For a PR campaign demonstrating imaginative use of social media.
For a PR campaign that promoted awareness of sponsorship of an event or activity.
For a PR campaign to promote a sport for itself or to a community.
For a creative PR campaign in the technology sector.
38. Travel and tourism
For a PR campaign in the transport, travel, hotel or tourism industries.
If you have any questions please email the IPRA secretariat [email protected]
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