Golden World Awards Categories

For each of the categories below Agency and Inhouse entries will be judged separately. Agencies may not submit Inhouse entries unless they relate to the agency itself.

Business-to-business
For an excellent business-to-business PR campaign.
a) Agency
b) Inhouse

Communication Research

For research conducted for the development of business / communication strategies.
a) Agency
b) Inhouse

Community Relations

For community relations campaigns not conducted by government / local authorities.
a) Agency
b) Inhouse

Consumer PR for an existing  product

For imaginative PR activities around a consumer product.
a) Agency
b) Inhouse

Consumer PR for an existing service

For imaginative PR activities around a consumer service.
a) Agency
b) Inhouse

Corporate communications

For excellence in enhancing a company’s overall reputation through corporate communications.
a) Agency
b) Inhouse

Corporate responsibility 

For excellence and leadership in CSR.
a) Agency
b) Inhouse

Crisis management

Example of excellent communications management during a crisis.
a) Agency
b) Inhouse

Digital Media Relations

For the successful use of digital media relations in a PR campaign.
a) Agency
b) Inhouse

Environmental  

A public relations campaign on an environmental issue with substantial results on society. 
a) Agency
b) Inhouse

Event management

For the planning and delivery of a successful event with a public relations dimension.
a) Agency
b) Inhouse

Financial services & investor relations

Use of public relations for a financial product or service or in investor relations.
a) Agency
b) Inhouse

Healthcare

For an outstanding public relations campaign in the pharmaceuticals or healthcare industry.
a) Agency
b) Inhouse

Integration of tradition & new media

For an effective and successful integration of both traditional & new media in a PR campaign.
a) Agency
b) Inhouse

Internal communications

For a creative internal communications campaign that engaged and informed personnel.
a) Agency
b) Inhouse

International PR campaign

For a coordinated public relations campaign spanning five or more countries, for any kind of company or organisation.
a) Agency
b) Inhouse

Launch of a new product

For well-planned PR activities around the launch of a product
a) Agency
b) Inhouse

Launch of a new service

For well-planned PR activities around the launch of a service.
a) Agency
b) Inhouse

Media relations

For effective traditional media relations in a PR campaign.
a) Agency
b) Inhouse

NGO campaign

For an effective public relations campaign by a charity or non-governmental organisation targeting a specific issue.  Reduced entry fee for registered charities entering inhouse  - for details please contact IPRA Secretariat on [email protected]  
a) Agency
b) Inhouse

Online Crisis Communications

For excellence in managing online communications strategy during a crisis.
a) Agency
b) Inhouse

PR on a shoestring 

For an imaginative PR campaign done on a small budget.
a) Agency
b) Inhouse

Public affairs

A well-planned and orchestrated public affairs (lobbying) campaign that clearly influenced or changed public policy.
a) Agency
b) Inhouse

Public sector

For an effective public sector (local authorities, councils, government departments or government authorities) campaign that used public relations tactics to raise knowledge or awareness of an issue or change behaviour.
a) Agency
b) Inhouse

Publications

For PR publications such as newsletters or magazines that showed excellence and imagination in communicating with stakeholders. This can be in a print or electronic format.
a) Agency
b) Inhouse

Reputation & Brand Management Online

For excellence in position a company’s image and maintaining brand awareness through online communication channels.
a) Agency
b) Inhouse

Social Media for PR

For excellence in the use of social media as a public relations tool.
a) Agency
b) Inhouse

Sponsorship

For an innovative public relations campaign that promoted or created awareness of sponsorship of an event or activity.
a) Agency
b) Inhouse

Technology

For the effective use of public relations in the technology sector, including business-to-business and consumer campaigns.
a) Agency
b) Inhouse

Travel & tourism

For the successful use of public relations in the transport, travel, hotel or tourism industries.
a) Agency
b) Inhouse