GWA 2019: Categories

For the 37 categories Agency and In-house are judged separately with separate awards.

Agencies may not submit In-house entries.

1. Arts and entertainment

For a PR campaign in arts or entertainment.

2. Business-to-business

For a business-to-business PR campaign.

3. Communication research

For research conducted for the development of business or communication strategies.

4. Community engagement

For a PR campaign that helped engage a community in some specific way.

5. Community relations

For a community relations campaign.

6. Consumer PR for an existing product

For creative PR activities around a consumer product.

7. Consumer PR for an existing service

For creative PR activities around a consumer service.

8. Corporate communications

For excellence in enhancing a company’s reputation through communications.

9. Corporate responsibility

For a PR campaign demonstrating excellence in corporate social responsibility.

10. Country, region and city

For a PR campaign to promote a country, a region or a city.

11. Crisis communications online

For excellence in the use of social media during a crisis.

12. Crisis management

For excellent communications management during a crisis.

13. Digital media relations

For a PR campaign showing creativity in its use of social media.

14. Environmental

For a PR campaign on an environmental or ecological issue.

15. Event management

For the planning and delivery of a successful event with a PR dimension.

16. Financial services and investor relations

For use of PR for a financial product or service or in investor relations.

17. Food and beverage

For a PR campaign to promote a new or existing food or beverage.

18. Gaming and virtual reality

For a PR campaign that launched a development in the gaming or VR industry.

19. Healthcare

For a PR campaign in the pharmaceutical or healthcare industry.

20. Influencer management

For a PR campaign that made use of identified influencers beyond traditional media.

21. Integration of traditional and new media

For the creative integration of traditional and social media in a PR campaign.

22. Internal communications

For a creative internal communications campaign that engaged personnel.

23. International campaign

For a coordinated PR campaign in more than one country.

24. Launch of a new product

For creative PR activities around the launch of a product.

25. Launch of a new service

For creative PR activities around the launch of a service.

26. Media relations

For a PR campaign which showed impressive media reach.

27. NGO campaign

For a PR campaign by a charity or non-governmental organisation.

28. PR on a shoestring

For a creative PR campaign on a small budget.

29. Public affairs

For lobbying that influenced or changed public policy.

30. Publications

For a creative PR publication in print or electronic format.

31. Public sector

For creative use of PR by a public sector body.

32. Reputation and brand management

For the creative positioning of a company image or brand.

33. Social media

For a PR campaign demonstrating imaginative use of social media.

34. Sponsorship

For a PR campaign that promoted awareness of sponsorship of an event or activity.

35. Sport

For a PR campaign to promote a sport for itself or to a community.

36. Technology

For a creative PR campaign in the technology sector.

37. Travel and tourism

For a PR campaign in the transport, travel, hotel or tourism industries.


More information

If you have any questions please email the IPRA secretariat [email protected]

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