GWA 2018: Categories
For each of the 37 categories below Agency and Inhouse entries will be judged separately. Agencies may not submit Inhouse entries unless they relate to the agency itself.
Arts and entertainment
For a PR campaign in arts or entertainment.
For a business-to-business PR campaign.
For research conducted for the development of business or communication strategies.
For a PR campaign that helped engage a community in some specific way.
For a community relations campaign.
Consumer PR for an existing product
For creative PR activities around a consumer product.
Consumer PR for an existing service
For creative PR activities around a consumer service.
For excellence in enhancing a company’s reputation through communications.
For a PR campaign demonstrating excellence in corporate social responsibility.
Country, region and city
For a PR campaign to promote a country, a region or a city.
For excellent communications management during a crisis.
Crisis communications online
For excellence in the use of social media during a crisis.
Digital media relations
For a PR campaign showing creativity in its use of social media.
For a PR campaign on an environmental or ecological issue.
For the planning and delivery of a successful event with a PR dimension.
Financial services and investor relations
For use of PR for a financial product or service or in investor relations.
Food and beverage
For a PR campaign to promote a new or existing food or beverage.
Gaming and virtual reality
For a PR campaign that launched a development in the gaming or VR industry.
For a PR campaign in the pharmaceutical or healthcare industry.
For a PR campaign that made use of identified influencers beyond traditional media.
Integration of traditional and new media
For the creative integration of traditional and social media in a PR campaign.
For a creative internal communications campaign that engaged personnel.
For a coordinated PR campaign in more than one country.
Launch of a new product
For creative PR activities around the launch of a product
Launch of a new service
For creative PR activities around the launch of a service.
For a PR campaign which showed impressive media reach.
For a PR campaign by a charity or non-governmental organisation.
PR on a shoestring
For a creative PR campaign on a small budget.
For lobbying that influenced or changed public policy.
For creative use of PR by a public sector body.
For a creative PR publication in print or electronic format.
Reputation and brand management
For the creative positioning of a company image or brand.
For a PR campaign demonstrating imaginative use of social media.
For a PR campaign that promoted awareness of sponsorship of an event or activity.
For a PR campaign to promote a sport for itself or to a community.
For a creative PR campaign in the technology sector.
Travel & tourism
For a PR campaign in the transport, travel, hotel or tourism industries.