GWA 2024: Terms and Conditions

A. Dates and Deadlines

Entries open Tuesday 20 Feb 2024.

Entries close Monday 13 May 2024

An entry received after Monday 13 May 2024 is ineligible.

B. Fees

The basic fee is £420.00 per entry. There is a discount for early entries and a penalty for late entries.

Early (Tuesday 20 Feb 2024 – Monday 18 Mar 2024)  £390.00.

Normal (Tuesday 19 Mar 2024 – Monday 15 Apr 2024)  £420.00.

Late (Tuesday 16 Apr 2024 – Monday 13 May 2024)  £450.00.

C. Point of contact

Every entrant must have a designated point of contact: a single person with whom we communicate about the Entry plus an alternate back-up email. We will send email to the point of contact. Your organization’s point of contact agrees to:

a) Whitelist (ensure it does not go to spam) the email address [email protected]

b) Read all email promptly and respond as required.

D. Entry

Make your Entry to IPRA online at  

E. Round 1 entry summary

Maximum length: 1800 words.

Language: English.

The Round 1 entry summary has 6 parts known as the Criteria

  • Overview (100 words)

  • Problem or Opportunity (200 words)

  • Research (300 words)

  • Planning (400 words)

  • Execution (400 words)

  • Outcomes (400 words)

See the FAQ for a description of each Criteria.

F. Category

Each entrant chooses a GWA Category or Categories. IPRA has created an online Keywords GWA Category generator to help you select the best Categories for your Entry. There is no limit: entries can be put into as many Categories as you believe appropriate. This increases your chances of winning. Each Entry attracts a unique entry fee. Judges reserve the right to change the Category if they believe the new Category is more suited to the Entry. In the event of a dispute as to the Category, the decision of the IPRA staff and GWA Judges will prevail.

G. Supporting media

If your entry is selected as a Finalist you will be notified and asked to supply Round 2 supporting media. Language: English. See the FAQ for details. No supporting media will be returned.

H. Awards

The Judges' selection of Winners in each Category will be announced after the judging in July. The Grand Prix and the Global Contribution Award will not be revealed until the Gala. A custom-designed GWA Trophy will be presented to all winners at the Gala.

I. Publication of winning entries

The Illustrated PDF (from the Round 2 supporting media) of each GWA winning entry will be published on the IPRA website after the Gala. This is our way of giving you additional free exposure. Entrants must not include any confidential or non-public information in their Entry.

Failure to comply with these Terms & Conditions and the additional guidelines of the FAQ will make your Entry ineligible.

Good luck!

J. Russian entries for GWA 2024

Further to the IPRA statement of 10 March 2022 in support of the UN General Assembly resolution calling for the end of hostilities in Ukraine, the IPRA Board has resolved to disallow entries from the Russian Federation for the Golden World Awards for Excellence in PR 2024.

This action is consistent with national and international sanctions on Russia.

More information

If you have any questions please email the IPRA secretariat [email protected]

The office is open Monday to Friday from 08.00 to 17.00 GMT.