GWA Frequently Asked Questions
IPRA’s Golden World Awards for Excellence in Public Relations, established in 1990, celebrates each year the outstanding achievements of global communication professionals. The annual GWAs also bring together the profession and its practitioners and offer a platform for collegial exchange and learning.
Entries must be submitted to IPRA online. Entries must be for PR programmes that "completed" before the start date of the annual competition.The programmes may have started one or more years before this. By "completed" we mean that you must have enough information to be able to answer section 6 "Outcome and Evaluation."
IPRA, the International Public Relations Association, is the leading global network for public relations professionals. Membership is individual not corporate. It aims to further the development of open communication and the ethical practice of public relations. IPRA fulfils this aim through networking opportunities, its code of conduct and intellectual leadership of the profession. With 60 years of experience, IPRA, recognised by the United Nations, is now present throughout the world wherever public relations are practiced. IPRA welcomes all those within the profession who share its aim and who wish to be part of the IPRA worldwide fellowship. Through its networks, IPRA represents over 10,000 communications professionals around the world.
The GWA is open to all communication professionals, from such diverse fields as public relations, corporate and internal communications, brand building and reputation management. Companies, consultancies, associations, institutions and NGOs can apply. IPRA encourages entries from universities and educational institutions.
Any organisation may submit an unlimited number of entries. Each entry however attracts a unique entry fee.
Yes. There is no limit. Entries can be submitted into as many applicable categories as you believe appropriate. Each entry attracts a unique entry fee.
After Entry Submission, you will be directed to a payment page with options to pay in preference via PayPal (on-line credit card).
The IPRA GWA Jury is comprised of leading communications professionals from around the world, representing companies, agencies, associations, institutions and universities.
No. However judges are barred from judging an entry in the category they have submitted.
Each entry will be judged on the basis of six criteria. The total number of words for all six Criteria must be a maximum of 1800. Follow the word-length guidelines for each of the six criteria.
(Please note that IPRA does not endorse “advertising value equivalency” or “opportunity to see” as tangible results).
Unfortunately, due to the high number of entries, IPRA is not able to give individual feedback for entries.
Judging will take place in two rounds. After the deadline for entries has passed, our Jury will review all Entry Summaries and by online voting, determine a shortlist per category. The first round serves to identify the finalists who will be invited to submit a dossier of Supporting Material to the Jury. During a full-day jury meeting, shortlisted entries are then judged against the six Criteria. In considering entries, the judges may grant one, several or no awards in each category. The IPRA Grand Prix for Excellence will be selected by the Jury from the category winners.
The Jury’s final choice in each Category will be announced after the judging. The Grand Prix and the Special Awards will not be revealed until the GWA Gala towards the end of the year.
A custom-designed GWA trophy will be presented to all award winners at the Gala event. Award winnners may purchase additional trophies and winner certificates directly from IPRA.
There is a Special United Nations Award for PR with an objective of meeting one of the UN's Sustainable Development Goals. This recognises programmes that address one of the UN's 17 SDGs.
The Supporting Material should follow the same six Criteria of the Entry Summary and add additional information. You may add detail to the text of the Entry Summary but also the more pictures the better. Consider such things as:
The winners will be announced and presented with their Awards at the IPRA GWA Gala which takes place in changing locations and venues around the world.
If you have any questions please email the IPRA secretariat email@example.com