IPRA representatives in New York work directly with the UN DPI and ECOSOC in New York. The IPRA Secretariat works with UNESCO in Paris. The relationship has three main components:
In common with other NGOs IPRA assists UN outreach at the international, regional, and national levels, especially to disseminate information about the UN’s Sustainable Development Goals
IPRA acts as a conduit of UN information to its membership.
IPRA is an advisory body on communication to help the UN itself communicate:
The IPRA Board resolved at its January 2015 meeting to support the The Zero Hunger Challenge.
This requires comprehensive efforts to ensure that every man, woman and child enjoy their Right to Adequate Food; women are empowered; priority is given to family farming; and food systems everywhere are sustainable and resilient. Launched by UN Secretary-General Ban Ki-moon in 2012, the Zero Hunger Challenge is his personal vision of a world without hunger – a global call to action.
The challenge of Zero Hunger means:
Zero stunted children less than 2 years
100% access to adequate food all year round
All food systems are sustainable
100% increase in smallholder productivity and income
Zero loss or waste of food
The UN Secretary General has encouraged individuals and organisations from around the world to come up with programmes and ideas no matter how small they may be, to help end hunger. IPRA, as an NGO liaison to the United Nations, has been helping with the execution and promotion of the programme around the world since 2014 when IPRA chaired a panel of PR and advertising experts from around the United States. However, it occurred to us, myself and IPRA member, Barbara Burns, also an IPRA NGO liaison to the United Nations, why not practice what we are preaching? Like many organisations, it seemed my communications company was too small to matter. We are located in the corporate downtown of Newark New Jersey. We can see New York City out of our office windows: surely others are more able to do bigger things? However, one day I was hosting a lunch meeting in our office and I noticed a great deal of the catered food was left untouched. When I asked our office manager where it went to afterwards, she said it was offered up to staff or thrown out. Sometimes there is a lot of leftover untouched quality food from breakfast through to lunch meetings that was being thrown out. We called the local YMCA a few blocks from us, asking if we could arrange a regular pickup of the untouched food from our office meetings. They leapt at the chance and that agreement is still in place today. When I mentioned the arrangement to the managing partner of a law firm near to our offices, they joined up too. A second law firm has now joined as well. I am told two more companies are willing to do so as well. So from one idea, we now have a programme. It was as simple as that!
James McQueeny September 2015.
James McQueeny is an IPRA Board Member and the IPRA NGO Representative to the United Nations, and President, Winning Strategies, Newark NJ, USA.
The annual IPRA Golden World Awards (GWA) initiative, established in 1990, recognizes excellence in public relations practice worldwide in a variety of categories. Recipients of the award take particular pride in the recognition granted to their entry as meeting international standards of excellence. An overall IPRA Grand Prix for Excellence is presented each year. While there are many national and regional PR awards, there is only one truly global scheme: the GWA.
The United Nations Award for outstanding achievement in PR was established in 1990 by the UN DPI in order to recognize programmes that address UN priority issues. Since 2017 this been called the IPRA Global Contribution Award and is given for PR programmes that support one of the UN Sustainable Development Goals.
The Global World Awards and the IPRA Global Contribution Award generate sustained worldwide publicity over the year from
Student Movement Against Childhood Diseases, Mediators, Pakistan
Colour Me W, Strategic Communications, Ghana
Tackling Homophobia in Sport, Sydney Convicts Rugby Union Club, Australia
Hobby Clubs, Garanti Pension and Life, Turkey
Communicating to All, University of the Free State, South Africa
Money-Box for Van, Turkcell, Turkey
Vac From the Sea, General Electric, USA
IPRA acknowledges the work of member Barbara Burns in New York. In late 2017 Barbara was elected by the NGO community to serve on the UN DPI NGO Executive Committee. This will