Golden World Awards 2016 Doha, Qatar
Philips brought together a group of 18 people for whom breathing is a constant challenge, and documented their journey through a series of films, as they conquered their fears and defied everyone’s expectations by undertaking the impossible: learning to sing. The story of the Breathless Choir was launched on World Chronic Obstructive Pulmonary Disease Day (November 18, 2015) when media and the public were invited to support the Global Initiative for Chronic Obstructive Lung Disease and improve global awareness. FleishmanHillard worked as a part of OneVoice Connect, a consortium of Omnicom agencies and Ogilvy & Mather. The campaign also won the top prize in two categories: Healthcare and Consumer PR. Listen to the choir here.
This programme supported Access Bank’s goal to grow a cadre of successful professional, business women through tailored skills-training, networking and financial solutions suited to meet their needs. The 2016 winner was all about UN Goal 5: gender equality.
Both awards were given by IPRA President Bart de Vries who commented: “The Grand Prix Philips Breathless Choir had merit on three levels. There was a professional execution in its objective and the way it set out to achieve it, a creative concept that was refreshingly counter-intuitive, and an emotional context giving it that extra something worthy of a Grand Prix winner”.