PR Books

Books for PR Practitioners

 

IPRA has an arrangement with the publisher Routledge to offer discounts on a selection of PR related books to its members.

 

As part of our commitment to offer relevant Member Services, IPRA has established an agreement with the publisher Routledge. Under this agreement we offer our members a 20% discount on a selection of books on Public Relations written by renowned authors and covering a wide range of topics including global PR, international relations, social media, cross-cultural PR and much more.


Simply follow this link to the IPRA landing page on the Routledge website and make your selection, paying the publisher directly at the special IPRA prices.

 

 

 Books from IPRA Members

IPRA is proud when its members are book authors and delighted to offer a special members price.


Public Relations in Hyper-globalization Essential Relationship Management - A Japan Perspective

By: Takashi Inoue

Public relations is the essential skill top leaders need to inspire and motivate globalized stakeholders, survive crisis, and take advantage of rapid technological and social change in today’s hyper-globalization. Embedding this book’s ethics-based "self-correction model" assures governance to navigate a rapidly changing global environment. The book’s unique strategic PR Life-Cycle Model brings the power of PR to achieve goals fast, economically, and consistently. Go to the Routledge page above to purchase.


The Complete Step-By-Step CONTENT-WRITING HANDBOOK

By: Jane Stokes

This hand-sized manual shows you how to combine brand marketing with journalism skills, a combination that is tricky to achieve for practitioners in public relations, communications, and marketing. Click on the book to purchase.