
PR Training
IPRA has partnered with the all-online PR training organisation – The PR Training Academy.
The Academy provides a range of communications training in multiple disciplines right across the PR spectrum. Choose the annual option or the individual course option.
What is the Academy?
The PR Training Academy is a bespoke membership platform for PR practitioners, providing bite-sized online courses in communications disciplines such as writing features, negotiating sponsorship or training your voice for radio. The courses combine text, audio and video.

How long are the courses?
Courses are a maximum of three hours and are intended as a working resource for practitioners who might need to improve certain skills. There are two options: Quarterly and Individual. You may access all 14 current courses within the platform for 3 months from the date of enrolment. This costs IPRA members €215 per quarter. Or sign-up for one course individually for €99.

How many courses are there?
There are currently 14 courses and the Academy is adding more all the time. Training topics are continually reviewed in light of current PR practise.

Has IPRA reviewed the courses?
Yes. Members of the IPRA Education Committee have reviewed these courses on your behalf. They are endorsed by IPRA.

What other endorsement are there?
The PR Training Academy has won gold at the American Business Awards for PR Innovation of the Year. The Academy is a member of the European Association for Distance Learning whose members train over two million people each year.

Are they suited for remote working?
Absolutely. We are launching this member service now so you and your staff members who are working remotely can benefit immediately.

Is there a special IPRA rate?
Yes of course. IPRA has negotiated a 10% discount for our members.

Latest Ipra ITL:

ITL #543 Smart communication: building trust to help regional projects succeed

ITL #542 Mastering APAC's communication mosaic: key strategies for success

ITL #541 Pay-to-play for visibility: Navigating the media landscape where earned media is not the norm

ITL #540 Holistic measurement: Unveiling the true impact of public relations in the post-cookie era
Latest from the Press Room:
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Invitation to an IPRA webinar on diversity and PR: Thursday 12 October
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Message from the IPRA President: A time of transition September 2023
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IPRA’s nomination for the 2023 PRO PR GLOBE award: Mina Nazari, from Iran’s utility company
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Invitation to an IPRA webinar on crisis management: 14 September 2023