Traditional IR tools still have their place but it stands to reason that reaching out to investors must take into account the vast array of channels presently available. By Richard Tsang.
Some agencies have forsaken the PR descriptor as too limiting. Yet clients need good public relations more than ever. By Ellen Raphael and Brendon Craigie.
The sinking of cruise ship Costa Concordia was a terrible tragedy. The ensuing trial and its coverage held up a mirror to society and the media. By Luciano Luffarelli.
Further no-nonsense advice from a seasoned agency leader on making a PR business successful. By David Brain.
A seasoned agency head pulls no punches when offering advice on what it takes to make a PR business successful. By David Brain.
Leisure and business travelers alike crave unique experiences. Destinations must use story-telling through experiential tourism and other techniques to create interest and drive visitation. By Maria Speridakos.
There are lessons for brands in the approach taken by life sciences companies. Survival may depend on adaptability. By Kristiina Tolvanen.
To influence consumers you need to combine compelling ideas with credible messengers, while remaining mindful of brand consistency. By Aman Gupta.
When we think of Florence Nightingale, we of course think of the Lady with the Lamp, the pioneer of modern nursing, statistician…but do we think of her as a pioneering marketer? Hardly! Perhaps we should,. By Alice Thomas.
Through interpreting and communicating the new and the next, PR practitioners have become innovators. To offer counsel on using artificial intelligence, we must understand it and use it ourselves. By Guillaume Herbette.