Metrics can be as customized as needed. But if tailored ones are to work well, you have to know what you want to find. By Barbrha Ibáñez
Lack of public trust in energy infrastructure projects presents a big challenge. By Jeff Risley.
Writing a book inevitably introduces you to new people and new concepts. And it’s hard to beat the sight of your own name on the cover. By Ellen Gunning.
An integrated communications model can be a hugely effective and efficient way to manage an increasingly complex and interconnected stakeholder universe. By Simon Sproule.
If a brand can connect with people through a suitable emotional trigger, it becomes more real, infinitely more personal and far more compelling than an advert that bangs on about amazing product features. By Rakhee Lalvani.
Too many senior people on the client side still have only a shaky grasp of what PR is and can do. It’s time to educate them. By Richard Benson.
A midsize agency based in the US Midwest has found a highly effective way to put “feet on the street” around the world. By Julie Exner.
While elite sport has been bedevilled by many scandals, the highs outweigh the lows and countless brands continue to boost their image through sponsorship and other alliances. By David Alexander.
The Marine Social Responsibility Consultancy was launched in March 2019 with a focus on protecting our precious oceans. By Matthew McKenna and Sarah Townsend.
Given that SMS delivers immediacy and impact, more PR professionals should incorporate it into communications programmes. By Alain Grossbard.