Communication has a critical role in helping to eliminate stigmas and misinterpretations. By Gabrielle Gambrell.
To stand out from the crowd, b2b brands will need to take a leaf out of the b2c marketing playbook and create content that’s more engaging, entertaining and emotive. By Hannah Patel.
Following the massive shocks and upheavals of the last year, communicators must understand and embrace the new rules for a new world. By Neha Jain.
India is a fast-paced, energetic and ‘emotional’ economy which presents a myriad of learning opportunities for brand management and communications professionals. By Siddhartha Mukherjee.
For more communications professionals to make it into the C-suite, our industry must get better at using measurement to understand the multifaceted ways reputation is shaped. By Charlotte West.
The PR industry in the Middle East PR is set for strong growth over the coming decade, powered by state-owned investment funds and national champions. By Sunil John
The public relations discipline has emerged stronger from covid-19 but it needs to build on its legacy from the crisis with innovation in education, learning and development. By Stephen Waddington.
The year of the pandemic may have been a watershed for CSR. But a gap remains between what people want companies to prioritize, and what companies do. By Daniel Silberhorn.
Many businesses have misjudged the Chinese market. Here are five blunders to avoid. By Sally Maier-Yip.
A global company, a dangerous time and five hard-won lessons in risk communication. By William Moss.