Thought Leadership Essays

IPRA thought leadership (ITL) essays deliver relevant and engaging content for anyone involved in Public Relations with an international dimension. They provide valuable insight and forthright opinion on the key trends and live issues that really matter in the fast-changing world of Public Relations today.

ITL #564   Leading with impact: how to be strategic with sustainability comms in 2024

author"s portrait Prioritizing authenticity and incorporating sustainability messaging into existing comms strategies can help companies inspire trust. By Tiffany Guarnaccia.

ITL #563 - Screw AI: creative excellence is born in our analog world

author"s portrait The best idea can come from the intern or the CEO. What matters is how these ideas are treated, evolved, and polished. By Paul Anthony Larmon.

ITL #562 PR and the law: battling in the court of public opinion

author"s portrait What right does PR have to influence the legal process in an era of SLAPPS and ‘lawfare’? By Toby Doman.

ITL #561 Building corporate trust: the imperative of a solid and holistic communication strategy for ESG Initiatives

author"s portrait Effective communication is the bridge that connects a company’s ESG initiatives with its stakeholders. By Jorge Acosta.

ITL #560 International Holocaust Day: Public Relations versus propaganda

author"s portrait Public Relations professionals have the ability to make the world a better place. By Tamir Haas.

ITL #559 Corporate communications as a service centre for the media industry: a double-edged sword

author"s portrait Offering corporate communications as a service centre for media companies harbours opportunities and risks in equal measure. By Markus Berger.

ITL #558 Driving forces in corporate communications: operational and strategic challenges

author"s portrait If you want to survive in the jungle of strategic and operational challenges, you need clarity and an overview above all else. By Andreas Hammer.

ITL #557   No really, it’s not about you: a health insurance lesson from Mexico

author"s portrait PR can play a crucial role in making essential services relevant in growth markets. By Roger Darashah.

ITL #556   Don’t fall prey to lazy assumptions: how consumer insights can help with effective communications

author"s portrait Gut feeling remains a comms professional's super skill, but only when used in conjunction with audience knowledge. By Vic Miller.

ITL #555 Being properly valued: why PR people need to change their behaviour

author"s portrait The PR sector must shift from focusing on what we do, to the business outcome, impact and ROI that matter to the CEO. By Crispin Manners.
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