When we think of Florence Nightingale, we of course think of the Lady with the Lamp, the pioneer of modern nursing, statistician…but do we think of her as a pioneering marketer? Hardly! Perhaps we should,. By Alice Thomas.
Through interpreting and communicating the new and the next, PR practitioners have become innovators. To offer counsel on using artificial intelligence, we must understand it and use it ourselves. By Guillaume Herbette.
Gordana Bekčić Pješčić
Communications practitioners in government and other public bodies are confronted by many complicated demands. Yet all too often their work is undervalued. By Gordana Bekčić Pješčić.
Despite the confusion and uncertainties of Brexit, Europe is buzzing with innovation and opportunities. By Claire Walker.
Hiring and developing local talent rather than over-reliance on expats is the smart way for communications consultancies to build business in Africa. By Mitchell Prather.
The PR industry globally needs to do more to tackle the issues of stress and mental ill health in the workplace. By Sabine Raabe.
The Gupta Leaks affair in South Africa lifted the lid on unacceptable PR activities on behalf of a high-risk client. Communicators must not descend into unethical behaviour. By Vincent Magwenya.
Personalised communication that addresses innate social needs plays a major role in keeping employees happy and productive. By Crispin Manners.
India presents huge opportunities for multinational corporations but it is also a complicated and challenging country in which to do business. By Nitin Mantri.
Many organisations struggle to map out the level and balance of internal and external support necessary to deliver the communications results they desire. By Julia Willoughby.