As communicators we should strive to incorporate more data-driven decisions into our work, but it’s important to remember some key principles. By Kimberley Goode.
It’s time for PR agencies to dump timesheets in exchange for charging clients based on the value of the service they provide – and to never look back. By Skye Lambley.
Conducting regular waves of research and making the findings freely available can boost corporate reputation and open the door to commercial opportunities. By Anton Nebbe.
Aniisu K Verghese Ph.D.
Governments have used ‘nudge’ thinking to achieve some powerful interventions, so why haven’t more organizations established nudge units? By Aniisu K Verghese.
Trying to navigate a crisis by sitting quietly and waiting it out without communicating is a faulty approach that hands an advantage to more forward thinking competitors. By Mary Poliakova.
Dr. Clāra Ly-Le
If marketing is a sprint, then PR is a marathon that can deliver amazing results in terms of reputation and education. For example, by using scientific proof to boost vaccination levels in Vietnam. By Clāra Ly-Le.
With India on course to have 900 million internet users by 2025, influencer marketing is booming. But nano and micro-influencers often deliver higher engagements rates than the superstars. By Archana Jain.
It is imperative to have a well-defined reputation and communications strategy in place for handling a data breach as an integral part of an incident response plan. By James Lynch.
Organizations who want to be known as an employer of choice, and attract and retain top talent, must do far more than talk the talk. By Janine Allen.
Hiring team members from outside Singapore has opened up a world of new opportunities for one agency. By Illka Gobius.