Older generations have at times been scathing about millennials but as long as they address their own shortcomings they hold the key to reshaping PR in the next few years so that it is fit for the future. By Seçkin Çetin.
Starr Million Baker
Large, multinational PR agencies aren’t the only option for clients seeking global reach. By Starr Million Baker.
In an interconnected world where things change rapidly and there is only a short time to react or formulate new strategies, public relations must be an ethical form of relationship management, based on two-way communications and self-correction. By Takashi Inou
In today’s ‘Post Truth’ world of alternative facts and social media bots, PR practitioners must commit to honesty and integrity. By Chris Cartwright.
Technology is transforming the workplace and the global economy. It will also trigger a social revolution for which we must prepare. By Flavia Bonfá.
Communication professionals have a big role to play in driving a shift in the tone of public discourse away from cynicism and discourtesy towards a culture of openness and respect. By Amit Misra.
The IPRA Golden World Awards for Excellence 2018 has opened for entries. What did success mean for last year’s GWA Grand Prix winner Weber Shandwick? By Rob Gray.
To track and measure content marketing effectiveness, marketers should focus on applying metrics in six different areas. By Ina Nikolova.
A new model of brand citizenship has emerged that calls for companies to demonstrate they have the best interests of their customers and employees at heart. By Anne Bahr Thompson.
Insight comes from listening in a way that bridges the gap between our own mindset and that of others. By Monique Hendriks.