News

ITL #246 Investor relations: juxtaposition of traditional and contemporary communications

Traditional IR tools still have their place but it stands to reason that reaching out to investors must take into account the vast array of channels presently available. By Richard Tsang.

ITL #245 PR and proud: why a new agency is happy to wave the public relations banner

Some agencies have forsaken the PR descriptor as too limiting. Yet clients need good public relations more than ever. By Ellen Raphael and Brendon Craigie.

ITL #244 The Costa Concordia tragedy: how the trial turned into a meta-story

The sinking of cruise ship Costa Concordia was a terrible tragedy. The ensuing trial and its coverage held up a mirror to society and the media. By Luciano Luffarelli.

ITL #243 The ruthless application of common sense: how to run a PR company (part two)

Further no-nonsense advice from a seasoned agency leader on making a PR business successful. By David Brain.

ITL #242 The ruthless application of common sense: how to run a PR company (part one)

A seasoned agency head pulls no punches when offering advice on what it takes to make a PR business successful. By David Brain.

ITL #241 Travel beyond the ordinary: international destination marketing trends

Leisure and business travelers alike crave unique experiences. Destinations must use story-telling through experiential tourism and other techniques to create interest and drive visitation. By Maria Speridakos.

ITL #240 Blood test results: brand is more than a company’s DNA

There are lessons for brands in the approach taken by life sciences companies. Survival may depend on adaptability. By Kristiina Tolvanen.

ITL #239 Putting the idea first: channel agonistic firms of the future

To influence consumers you need to combine compelling ideas with credible messengers, while remaining mindful of brand consistency. By Aman Gupta.

ITL #238 Shining a lamp on infographics: What marketers can learn from Florence Nightingale

When we think of Florence Nightingale, we of course think of the Lady with the Lamp, the pioneer of modern nursing, statistician…but do we think of her as a pioneering marketer? Hardly! Perhaps we should,. By Alice Thomas.

ITL #237 Augmented influence: how a second technology revolution will change the PR industry once again

Through interpreting and communicating the new and the next, PR practitioners have become innovators. To offer counsel on using artificial intelligence, we must understand it and use it ourselves. By Guillaume Herbette.
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