Crisis PR has to include a clear-eyed vision and sure-footed strategies, in order to convey a sense of calm and capability. By Pia Desai.
Everyone in PR can get better at what they do by applying some lessons from journalism. By Michelle Mekky.
Dreaming of success in PR? Here’s some helpful career management advice from illustrious communicators. By James Thellusson.
Amid the growing importance of ESG, the time is right for communicators to broaden their knowledge and aim for a seat at the top table. By Sandra Sinicco.
Diversity and inclusion in leadership teams, particularly in sustainability, reinforces versatility and strength of strategies and narratives. By Zeynep Özbil.
The press conference is an invention of, and convention from, a bygone media era, whose ubiquity as a staple for information relay is dying. By Gerry McCusker.
During the covid crisis, Barings has been analyzing things through a global lens and communicating with flexibility, coupled with awareness of local realities. By Cheryl Krauss.
The disruption and destruction caused by climate events makes it imperative for communicators to drive the discourse on the need for impactful climate action. By Rachana Panda.
In an increasingly rapid and explosive media environment, the modern communications officer needs to double-down on one aspect of the job: being the naysayer. By Leif Geiger.
Who do citizens consider to be credible sources of information in the midst of a global pandemic? By Emmanuel Goedseels.