News

ITL #348 -  Measuring effectiveness: a communications challenge

Metrics can be as customized as needed. But if tailored ones are to work well, you have to know what you want to find. By Barbrha Ibáñez

ITL #347  - Social permitting: strategic communications and the path to development

Lack of public trust in energy infrastructure projects presents a big challenge. By Jeff Risley.

ITL #346 How to write an international text on public relations: a practical approach

Writing a book inevitably introduces you to new people and new concepts. And it’s hard to beat the sight of your own name on the cover. By Ellen Gunning.

ITL #345 Marketing and public relations: crossover or crossed wires?

An integrated communications model can be a hugely effective and efficient way to manage an increasingly complex and interconnected stakeholder universe. By Simon Sproule.

ITL #344 - Emotions and memories: storytelling that draws in the target audience

If a brand can connect with people through a suitable emotional trigger, it becomes more real, infinitely more personal and far more compelling than an advert that bangs on about amazing product features. By Rakhee Lalvani.

ITL #343 Bridging the knowledge gap: how to help executives understand the power of PR

Too many senior people on the client side still have only a shaky grasp of what PR is and can do. It’s time to educate them. By Richard Benson.

ITL #342   Establishing global reach: nurturing associates down the hall and partners around the world

A midsize agency based in the US Midwest has found a highly effective way to put “feet on the street” around the world. By Julie Exner.

ITL #341 Linking brands with sport: is it time to stop thinking of sports stars as role models?

While elite sport has been bedevilled by many scandals, the highs outweigh the lows and countless brands continue to boost their image through sponsorship and other alliances. By David Alexander.

ITL #340 - Saving our seas and oceans: communicating with the purpose of improving marine health

The Marine Social Responsibility Consultancy was launched in March 2019 with a focus on protecting our precious oceans. By Matthew McKenna and Sarah Townsend.

ITL #339 A quick text: the real value of SMS to PR practitioners

Given that SMS delivers immediacy and impact, more PR professionals should incorporate it into communications programmes. By Alain Grossbard.
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