Strong and sustained economic growth has made Thailand an attractive proposition for international brands. But while opportunities are rife, it’s not an easy market to crack. By Karin Lohitnavy.
Companies that are open, genuine and communicate often have far stronger reputations. By Lena Soh-Ng.
What good is a holding statement in an age when people want quick fixes, instant answers and rapid responses? By Gerry McCusker.
Things would have turned out far better for Kenya’s once high-flying betting companies had they spent less time cultivating a brash image and invested more in stakeholder management and a sustainable positioning. By Amy Wahome.
Businesses in the communications sector have been slow to apply lessons from the sharing economy. By Ilissa Miller.
Futurists are not only curious, they’ve learned to train their curiosity to see things others don’t. Doing so allows them to anticipate customer needs to develop more effective communications. By Stephen Dupont.
The communication profession must recognize and understand the differences between “change” and “transformation” and develop the distinct skills each require. By Maril MacDonald.
Ann Marie Gothard
Health care solutions provider Henry Schein works hard to ensure consistency in the way its “Rely on us” brand promise is delivered internationally. By Ann Marie Gothard.
Reputation management must be established as a core management discipline, not a communications function. And we have to get better at telling our clients and organisations what they need. By Tony Langham.
Senjam Raj Sekhar
PR consultancies declined to work on a global image campaign for the Hong Kong government. Was this the right decision? Or should they have behaved more like lawyers? By Senjam Raj Sekhar.