Employers expect a return on the investments made in developing their people. Not easy, given the mindset of many younger workers. By Danny Cox.
Juan F. Lezama
Language is evolving faster than ever. As new terms and usages catch on among certain demographic groups, communicators need to think carefully about if and when to use them. By Juan F. Lezama.
In the age of data journalism and with trust and transparency of critical importance to organisations, PR practitioners must learn how to use open data appropriately to inform and influence. By Paul Wilkinson.
The IPRA GWAs are the only truly global PR awards. The good news is, there’s still time to enter this year’s competition. By Rob Gray.
A group of young people facing mental health challenges created an award-winning campaign that fought the stigma of mental illness and changed services for the better. By Hil Berg.
Crisis newsrooms need to mirror the functionality and formats of main news and social media sites so that the audience can interact with fresh, informative incident content. By Gerry McCusker.
In these troubled, divisive times, PR has a vital role to play in bursting ideological bubbles and creating common ground on which people of opposing views can meet. By Guy Versailles.
Pia Desai Pasricha
Increasingly sophisticated small and media sized technology firms are building business in India by providing added value as well as cost savings. By Pia Desai Pasricha.
How can brands build deep and lasting connections with target audiences? And what do brands that enjoy strong relationships have in common. By Bob Grove.
Many of the biggest financial services stories are related to advances in technology. However, in the complicated fintech sector, it requires skill to convey impactful messages. By Martina Doherty.