To track and measure content marketing effectiveness, marketers should focus on applying metrics in six different areas. By Ina Nikolova.
A new model of brand citizenship has emerged that calls for companies to demonstrate they have the best interests of their customers and employees at heart. By Anne Bahr Thompson.
Insight comes from listening in a way that bridges the gap between our own mindset and that of others. By Monique Hendriks.
Notable global corporations and even the US military have come to appreciate the power of empathy. While for PR practitioners, greater success may be achieved by taking shared journeys and finding common ground. By David Amerland.
Selecting an agency able to deliver globally while sticking to budget is far from easy. Here are the questions to ask. By Steve Drake.
All too often, the complexity and diversity of a whole continent is boiled down into an inadequate single story. By Patricia Obozuwa.
Anna Ruth Williams
What the PR industry needs from higher education is graduates able to create digital content and with the skills to measure communications impact. By Anna Ruth Williams.
Cosmo, formed in 1960, is a pioneer of PR in Japan. Ensuring it has a healthy future is an important consideration for current owner, Kumi Sato.
A prominent agricultural foundation in Italy is nurturing belonging, identity and engagement among its diverse group of stakeholders through a five-point communications strategy. By Franco Giacomozzi.
Although the PR industry is squeezed by competition from many fronts, earned media retains its power. Delivering this is what sets PR apart. By Roger Darashah.