Thought Leadership Essays

IPRA thought leadership (ITL) essays deliver relevant and engaging content for anyone involved in Public Relations with an international dimension. They provide valuable insight and forthright opinion on the key trends and live issues that really matter in the fast-changing world of Public Relations today.

ITL #473   There’s life after 50: don’t let age stop you

Age should be seen as a virtue. Yet many older PR practitioners, especially women, face discrimination. By Evadney Campbell.

ITL #472 SDG17 Partnerships: meeting expectations in multi-stakeholder initiatives

Of all the Sustainable Development Goals, SDG17, Partnerships to Achieve the Goals, stands out given most sustainability challenges cannot be solved alone. But how can companies live up to societal expectations regarding strategic partnerships? By Daniel Silberhorn.

ITL #471 Diverse teams: sharpening student-run public relations agency efforts

For Boston University’s student-managed agency PRLab, diversity is not a one-and-done checklist item but woven into its culture. By Amy Shanler.

ITL #470 The war in Ukraine: learnings about trust and media platforms

Governments can be trusted – if they do the right thing. And ‘serious’ news media are proving their worth. By Zsofia Balatoni.

ITL #469 Evolution in the global digital age: tech tools and partnerships

PR agencies that form alliances with other agencies and make smart use of tech tools can deliver great results for their clients. By Valerie Harding.

ITL #468 Indian Premier League: a marketer’s delight

The professional Twenty20 cricket league founded 15 years ago has put sports sponsorship front and centre in India. By Percy Dubash.

ITL #467 Māori Language Moment: Grand Prix winner in the 2021 IPRA Golden World Awards for Excellence

When covid-19 forced the cancellation of a march in support of the Māori language, the Māori Language Commission created a virtual event that became the biggest event of its kind in history. By Christine L Ammunson.

ITL #466   The war that invades us all: steps for business owners

Russia’s invasion of Ukraine has sparked fear and outrage around the globe. How should businesses react? By Alejandro Butler

ITL #465 ESG comms: a vast opportunity awaits

Although ESG offers huge opportunities, businesses often put the cart before the horse by proclaiming better sustainability performance than their competitors without the data to back up such claims. By Lis Anderson.

ITL #464   Women in Communications: the power of mentorship

It’s time for women to detox from being overly apologetic and celebrate their own remarkable talents. By Kate Dobrucki.
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