IPRA’s Climate Change Communications Guidelines equip PR professionals to better navigate all communications efforts related to climate change issues. By Svetlana Stavreva.
Thought leaders are mainly made through strategic choices, extensive research and careful planning. By Eva Torra.
Communicators must be ever more careful about where content is placed, tailoring campaigns to platforms of most relevance to clients. By Karena Crerar.
Amid growing polarization, organizations should consider building specialized capability focused on corporate activism, social justice, and advocacy. By Yvette Sterbenk.
The Communications industry has a key role to play in putting ESG into a context that focuses corporate minds on the opportunity and imperative of doing good through business. By Andrew Adie.
Human truths must underpin creativity if brands from APAC are to make an international impact in this era of geopolitical tension. By Polka Yu.
The AI revolution is here today and the Comms profession risks becoming irrelevant tomorrow if we do not move from slight familiarity and passivity to strategic application. By Anthony D’Angelo.
Trends include growth in Cybersecurity influencers driven by the rise of cybercrime, cyberwarfare and a global geopolitical instability. By Borja Iglesias.
How communications professionals working at corporations and nonprofits can ensure their messaging is on point and balance the needs of staff who are working in different geographic locations on a variety of issues. By Greg Wright
Central and Eastern markets of Europe are an important part of the marketing and communication world and need to be observed closely. Their potential is not being fully used, which is a big mistake. By Lukasz Wilczynski.