Many organisations struggle to map out the level and balance of internal and external support necessary to deliver the communications results they desire. By Julia Willoughby.
Amid fast-paced change and growing incivility, brands are finding near-future thinking more realistic than long-term mapping. By Ian Rumsby.
Company founders often struggle with staff management and business reputation issues, with potentially damaging consequences. By Jacqueline Purcell.
Compelling storytelling is key, as evidenced by the communication campaign around hard-hitting documentary Daughters of Mother India. By Valerie Pinto.
A talented teenager’s fight to be taken seriously in the male-dominated world of STEM is inspirational and offers valuable pointers on how women can help one another succeed. By Claudia Gioia.
Staying late in the office on a regular basis is sadly the norm for employees at many companies. But stressed, overworked staff aren’t good for business. By Nicky James.
Companies struggling to rebuild reputation and regain a social ‘license to operate’ must tackle flaws in their corporate culture. Part of the solution lies with good communicators who understand compliance issues. By Andrew Greenlees.
The communications landscape is being transformed and client needs have become more complex. But these sweeping changes have thrown up an opportunity for PR practitioners to redefine themselves as sales, marketing and communications strategists. By Lars-Ola Nordqvist.
Employers expect a return on the investments made in developing their people. Not easy, given the mindset of many younger workers. By Danny Cox.
Juan F. Lezama
Language is evolving faster than ever. As new terms and usages catch on among certain demographic groups, communicators need to think carefully about if and when to use them. By Juan F. Lezama.