A siloed approach to external communication may have PR promoting a narrative that shares little in common with the story that IR tells analysts and portfolio managers. By George Allen.
With Chinese consumers stuck in their own country, thanks to travel restrictions, many brands have stepped up activities in-country and re-directed investment from elsewhere. By David Croasdale.
Many business people think reaching out to the EU is a waste of time. Yet those working in its institutions are often approachable, knowledgeable and, most importantly, open to engagement. By Angele Giuliano.
We can learn a huge amount from literature…and not only about how to write better. By Andrea Gissdal.
Is the international PR community ready and willing to adopt a set of core principles to guide practice on social responsibility, including care for our planet? By Inge Wallage.
Good relationships are vital. So how can we measure the state they’re in? By Phil Borge-Slavnich.
Hélène V. Gagnon
A four-pronged employee empowerment strategy with measurable objectives helped Canadian aerospace technology company CAE keep morale and performance levels high. By Hélène V. Gagnon.
To make a real impact on social at this time of great behavioural change you’ve got to understand your audience. By Katy Howell.
Success in the IPRA Golden World Awards' Global Contribution category provoked feelings of joy and pride, but when it comes to pro bono work it’s essential to understand why you are doing it. By Danijel Koletić.
Blockchain is going to solve many business problems, including in PR. As an industry, we need to learn much more about it. By Philippe Borremans.