PR is most effective baked into a company’s strategy from the first day. It’s about storytelling. And a business’ story starts at the very beginning, not in the middle. By Nick Braund.
Businesses that fail to embrace new hybrid working models will become less competitive and may struggle when faced with emerging challenges. By James Lakie.
Ken Jacobs, PCC, CPC
Mentorship can be hugely beneficial and there should be much more of it within PR. To get the most out of it, mentors and mentees must follow some important ground rules. By Ken Jacobs.
Why do successful Chief Executive Officers experience loneliness, what effect can this have on their performance and that of their organisation – and what should the Communications Director do about it? By Nanne Bos.
Shannon A. Bowen, PhD
Research finds that organizations still don’t listen to their employees enough. And women feel less listened-to than their male counterparts. By Shannon A. Bowen.
The nature of public relations today is widely misunderstood. To paint a more accurate picture, IPRA has developed a series of communications about the value of public relations to society. By Alain Grossbard.
True thought leadership is a powerful marketing tool but too often it’s a catch-all term for low-value content. By Libby Howard
In the current geopolitical, political and economic context, it has become harder to develop compelling advocacy campaigns that deliver measurable business impact. By Ben Petter.
Given the size of its economy, growth trajectory and governance attributes, China obliges companies operating in its market to adjust to prevailing attitudes, norms, and processes. By John Russell.
Many B2B brands are still missing the opportunity to produce compelling content that grabs audience attention. By Smitha Virik