News

ITL #393 Feeling the force: new world, new channels

The upheavals of 2020 have led to some fresh consumer habits and the revival of some more traditional ones. Communicators must stay alert to change. By Rodolfo Oliveira.

ITL #392   The Chinese luxury lifeline: the clues in the figures

Consumer confidence in China has recovered well. But the key for international luxury brands looking to exploit this vast market may lie in showing appreciation for Chinese culture in the right way. By Gregory Cole.

ITL #391 Reimagining communications: can the industry build back better after covid-19?

Circumstances have forced communicators to consider what really matters, leading to some positive and long overdue changes. By Eva Sogbanmu.

ITL #390   Nature or nurture: the making of a thought leader

There are five stages in the journey to becoming an established thought leader whose opinions are valued by your peers and the media. By Andy Rowlands.

ITL #389 The social sciences: an often-neglected ally for public relations

Insights from social science research still feature all too rarely in public relations activity. By Lucas Bernays Held.

ITL #388 - Edge is in: driving the point home

An edgy communications strategy can be effective at capturing attention. But there are risks to consider. By Tuhina Pandey.

ITL #387  - The decade of do: brand marketing’s new era

The covid-19 crisis reinforces the view that brands and organisations must play an active role in solving the world’s problems. By Richard Brett.

ITL #386   Digital PR: reaching a broader audience in Nigeria

Traditional agency models are being adapted to embrace the strong growth of digital. By Tokunboh George-Taylor.

ITL #385   Surviving lockdown: eight lessons

Values are among the most important investments a business can make and leadership is about so much more than saying stuff. By David Fraser.

ITL #384 Cultural intelligence: how its rising importance is impacting PR and communications

Cultural intelligence enables people to work effectively across cultures and is especially important for communicators. By Svetlana Stavreva.
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