Thought Leadership Essays

Viewing posts from January, 2022

ITL #458   Sparkling communications: Pandora’s move into lab-grown diamonds

Price point and sustainability considerations were at the heart of the highly newsworthy decision to introduce a range of ‘unnatural’ diamonds. By Johan Melchior.

ITL #457   Telling authentic stories in Asia: building trust in a world of digital natives

Global technology giant Microsoft engages employees as advocates and publishers online and shares powerful stories about how its solutions are changing the world. By Emma Richards.

ITL #456   True green: how corporate governance can save humanity from itself

If all goes to plan, the new International Sustainability Standards Board will apply the principles of public company financial reporting to every aspect of ESG disclosure. By Matt Peacock.

ITL #455 Climate action and the role of communicators: fighting the state of denial

Agencies must question briefs. Are clients genuinely concerned about the environment, or are we being asked to churn out ESG friendly content just to make them look good? By Girish Balachandran.

ITL #454   Money and the metaverse: the alchemy of new business models

Don’t let the games fool you – the metaverse has business at its core. That’s going to challenge businesses and communicators to transform what they do. By Adam Harper.
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