Thought Leadership Essays

The ABC principles: how Chinese companies can control their message in the global marketplace

Chinese enterprises are frequently encumbered by negative perceptions outside their homeland. The remedy involves beefing up opinion-shaping mechanisms to tell their story more persuasively. By Lydia Lei Lee.
Welcome to IPRA


Authors

Archive

2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
Follow IPRA: