Thought Leadership Essays

Viewing posts from June, 2025

ITL #630 Rewriting the PR playbook: what Gen Z employees and consumers are teaching us in Asia

author"s portrait Gen Zs will hold companies accountable for what they say and even more so, for what they don’t say. By Samantha Strauss.

ITL #629 Aligning brands with what matters to people: the need for cultural fluency

author"s portrait To succeed in today’s communication landscape, PR professionals must become cultural strategists. By Ron Jabal.
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