Thought Leadership Essays

Viewing posts from August, 2026

ITL #693 The Realist vs. The Rebels: Wadds's PR Summer audit meets the What If manifesto

author"s portrait Ding-ding, let the sparring begin! How well do two different positions on PR stand up when facing each other? By Thomas Stoeckle.

ITL #692 Capital travels: credibility doesn't

author"s portrait Record money is pouring into Latin America, but a brand's reputation must be earned market by market, and even the AI models won't take a brand's word for it. By Alasdair Townsend.

ITL #691 The next economy: an economy of trust

author"s portrait In a world of virtually limitless content, attention is becoming increasingly expensive. Yet trust and credibility are becoming even more valuable because they must be earned. By Nataša Pavlović Bujas.

ITL #690 Returning to the foundational philosophy of public relations: when people return to the center

author"s portrait PR’s most important mission is to defend humanity in a world that is becoming increasingly automated, faster, more complex, and, in many ways, less just. By Mehdi Bagherian.

ITL #689 When machines decide who to trust: earned and owned media in the GenAI era

author"s portrait AI trust is not belief in the human sense. It is an operational judgment that a source is relevant, credible enough to use and structured enough to retrieve. By Bertram Oba.
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