Thought Leadership Essays

Viewing posts from August, 2026

ITL #691 The next economy: an economy of trust

By: Nataša Pavlović Bujas 17/08/2026
author"s portrait In a world of virtually limitless content, attention is becoming increasingly expensive. Yet trust and credibility are becoming even more valuable because they must be earned. By Nataša Pavlović Bujas.

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ITL #690 Returning to the foundational philosophy of public relations: when people return to the center

By: Mehdi Bagherian 10/08/2026
author"s portrait PR’s most important mission is to defend humanity in a world that is becoming increasingly automated, faster, more complex, and, in many ways, less just. By Mehdi Bagherian.

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ITL #689 When machines decide who to trust: earned and owned media in the GenAI era

By: Bertram Oba 03/08/2026
author"s portrait AI trust is not belief in the human sense. It is an operational judgment that a source is relevant, credible enough to use and structured enough to retrieve. By Bertram Oba.

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