Thought Leadership Essays

ITL #516 Climate change: can public relations help save the world?

author"s portrait IPRA’s Climate Change Communications Guidelines equip PR professionals to better navigate all communications efforts related to climate change issues. By Svetlana Stavreva.

ITL #384 Cultural intelligence: how its rising importance is impacting PR and communications

author"s portrait Cultural intelligence enables people to work effectively across cultures and is especially important for communicators. By Svetlana Stavreva.

ITL #321   Return of the IPRA Gold Paper: the changing face of executive reputation

author"s portrait After an 11-year gap, there’s a fresh addition to the prestigious IPRA Gold Paper series. This fascinating new study underlines how digital executive reputation is an increasingly important aspect of a company’s accountability. By Svetlana Stavreva.
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