Thought Leadership Essays

ITL #548 Building trust in uncertain times: how company communicators contribute to public trust

By: Nils Haupt 30/10/2023

Business leaders are perceived as unifiers and targeted communication from CEOs can enhance this image. By Nils Haupt.

ITL #547 Cast a wider net: why your next comms campaign should be integrated

By: Nick Seymour 23/10/2023

Done correctly, communicating across different platforms and channels helps businesses reinforce brand identity with their target audience. By Nick Seymour.

ITL #546   An effective weapon: PR is the CMO’s new best friend

By: Kev O’Sullivan 16/10/2023

PR is a magic flute; played horribly by most, played to perfection by the gifted few. By Kev O’Sullivan.

ITL #545 Role of authenticity in modern public relations: ensuring trust and connection

By: Nidal Abou Zaki 09/10/2023

Authenticity has emerged as a cornerstone in modern public relations, particularly in the context of the Middle East. By Nidal Abou Zaki.

ITL #544 ‘Climate washing’ litigation: How to prepare for global action against greenwashing

By: Daniel Silberhorn 02/10/2023

Amid new anti-greenwashing legislation, businesses need to review and strengthen their communications in line with demands for truthful, evidence-based sustainability claims. By Daniel Silberhorn.