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Viewing posts from October, 2019

ITL #341 Linking brands with sport: is it time to stop thinking of sports stars as role models?

While elite sport has been bedevilled by many scandals, the highs outweigh the lows and countless brands continue to boost their image through sponsorship and other alliances. By David Alexander.

ITL #340 - Saving our seas and oceans: communicating with the purpose of improving marine health

The Marine Social Responsibility Consultancy was launched in March 2019 with a focus on protecting our precious oceans. By Matthew McKenna and Sarah Townsend.
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