ITL #185 Experiential PR: the active engagement boom in Asia

Consumers in Asia love to record and share their experiences. As such, there are tremendous opportunities for brands to involve them in live events. By Kiri Sinclair.

A Very Un-British Election

t was the newly introduced televised leadership debates rather than digital campaigning that connected with people in the run-up to May’s General Election in the UK. By Allan Biggar.
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