Thought Leadership Essays

Crisis Planning in the Digital Age

Bad news stories spread faster than wildfire in this digital age and negative online comment can fan the flames, causing enormous reputational damage. Julie Atherton offers advice on preparing for and dealing with a crisis in the era of blogs and social me

Just Connect The Dots

In the age of the prosumer and user generated content, there are tremendous possibilities for switched on communicators. Julie Atherton offers advice on using word of mouth techniques effectively in this new environment.
Welcome to IPRA


Authors

Follow IPRA: