Thought Leadership Essays

Viewing posts from November, 2022

ITL #501   Leveraging data to hone strategy: achieving the greatest reputational lift

As communicators we should strive to incorporate more data-driven decisions into our work, but it’s important to remember some key principles. By Kimberley Goode.

ITL #500   Times up: the best PR agencies won’t be charging for time

It’s time for PR agencies to dump timesheets in exchange for charging clients based on the value of the service they provide – and to never look back. By Skye Lambley.

ITL #499   The power of research in PR: a vital instrument in your toolkit

Conducting regular waves of research and making the findings freely available can boost corporate reputation and open the door to commercial opportunities. By Anton Nebbe.

ITL #498 Effective employee communications: investing in a behavioural science-led, insights-based approach

Governments have used ‘nudge’ thinking to achieve some powerful interventions, so why haven’t more organizations established nudge units? By Aniisu K Verghese.
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