News

Context is Everything

Rapidly expanding Abu Dhabi airline Etihad has had little problem making the headlines. The main Public Relations challenge, writes Iain Burns, is conveying the strategic context for its investment.
Welcome to IPRA


Authors

Archive

2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
Follow IPRA: