News

Viewing posts from August, 2019

ITL #334   Revolution on the work floor: the changing structure of communications units

Leaders of corporate communications functions are having to rethink their strategic approach and reshape structures to create engagement engine rooms. By Lutz Meyer.

ITL #333   Always-on risk management: let’s talk resilience not crisis

Managing risk in a world of increasing motion and consumer expectation calls for a fresh approach to issues and crisis management. By Rebecca Wilson.

ITL #332 -  How to approach thought leadership: build for business outcomes, not marketing metrics

For persuasive, game-changing results, thought leadership content has to deliver a “Return on Objectives”. By Ken Mandelkern.

ITL #331 Change leadership: the new thought leadership for climate challenge

Communicators have a vital role to play in building the partnerships needed to solve climate change issues. By Daniel Silberhorn.
Welcome to IPRA


Authors

Follow IPRA: