Thought Leadership Essays

Viewing posts from August, 2019

ITL #332 -  How to approach thought leadership: build for business outcomes, not marketing metrics

For persuasive, game-changing results, thought leadership content has to deliver a “Return on Objectives”. By Ken Mandelkern.

ITL #331 Change leadership: the new thought leadership for climate challenge

Communicators have a vital role to play in building the partnerships needed to solve climate change issues. By Daniel Silberhorn.
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