Thought Leadership Essays

Viewing posts from August, 2019

ITL #334   Revolution on the work floor: the changing structure of communications units

author"s portrait Leaders of corporate communications functions are having to rethink their strategic approach and reshape structures to create engagement engine rooms. By Lutz Meyer.

ITL #333   Always-on risk management: let’s talk resilience not crisis

author"s portrait Managing risk in a world of increasing motion and consumer expectation calls for a fresh approach to issues and crisis management. By Rebecca Wilson.

ITL #332 -  How to approach thought leadership: build for business outcomes, not marketing metrics

author"s portrait For persuasive, game-changing results, thought leadership content has to deliver a “Return on Objectives”. By Ken Mandelkern.

ITL #331 Change leadership: the new thought leadership for climate challenge

author"s portrait Communicators have a vital role to play in building the partnerships needed to solve climate change issues. By Daniel Silberhorn.
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